Network Security And Situational Awareness Data Pre...

Network Security and Situational Awareness Data Pre-processing Method Based on Conditional Random Fields Rajesh.P #1, Krishnamoorthy.P #2 Gopi.S#3 ,Sivasankari.S #4 Assistant Professor CSE*1,2, Assistant Professor IT #3 #4, Kingston Engineering College*1,2,3 4 Vellore, India*1,2,3 4 1rajeshpcse@kingston.ac.in 2 krishnancse0206@gmail.com 3gopi.scse@gmail.com 4sivasankari_cse@yahoo.co.in Abstract The examination of Network security situational Awareness (NSSA) is imperative since it can progress the system checking capacities, Emergency reaction limit and anticipate the advancement pattern of system security. In light of the substantial measure of Intrusion Detection System (IDS), We propose another strategy for information preprocessing for NSSA in light of Conditional Random fields (CRFs). It takes points of interest of the CRFs models which can line to arrangement information stamping and add irregular ascribes to manage the measure of information from IDS, and give the information to NSSA. It utilizes KDD Cup 1999 information sets as exploratory information and arrives at a conclusion that our proposed strategy is practicable, solid and productive. , This paper explains the situational familiarity with the three fundamental explore content: This paper expounds on the situational awareness of the three main research content: extraction the factors of NSSA, situation unders tanding and situationShow MoreRelatedFusion Techniques For Reliable Information2599 Words   |  11 PagesPaduchuri STUDENT ID:- 1001049649 SUBMISSION DATE:- 04/16/2014 ABSTRACT: This report focuses on the Data combined by multi-sensors as a critical variable for acquiring solid context oriented data in keen spaces which utilize the pervasive and omnipresent registering strategies. 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Causes Of The Armenian Genocide - 1508 Words

The Armenian Genocide began in 1915 and ended in 1923 when the Ottoman Empire dismantled and became the Republic of Turkey. The Ottoman Empire consisted of regions in three different continents which caused their empire to be multilingual and multinational. The empire reached from Southeast Europe, parts of Central Europe, Western Asia, the Caucasus, North Africa, and the Horn of Africa. The Turks, who controlled the Ottoman Empire were Islamic and some people within their empire were not, but that was not an overt issue until the Armenians wanted representation within the government. In 1915 the Ottoman Empire was governed by a dictatorial triumvirate. Enver was Minister of War. Talaat was Minster of the Interior. Jemal was the Minster of†¦show more content†¦Approximately one and a half million Armenians were killed from 1915-1923. The remaining part was either Islamized or exiled.† The Armenian Genocide was a horrific event that caused the Armenians to have a major loss in population. From this, the Armenians should have been given reparations, but were not and that still affects them to this day. After the Ottomans lost battles in WWI that were in Russian territory, the Russians started moving into Ottoman territory, which happened to be Armenian territory. The Turks needed someone to blame for their loss and a way to gather assets that were lost in the battle. Instead of accepting responsibility for their ill-conceived invasion plans and the consequential defeat of their armies, the Young Turks placed the blame on the Armenians by accusing them of collaboration with the enemy. Soldiers of the CUP soon started receiving messages to apprehend Armenians and either deport, incarcerate, and/or kill them. The deportations and mass murders were not just carried out by random soldiers, they were selected individuals who the CUP felt would do their â€Å"job† without hesitation. The Special Organization, a covert special forces unit, is said to have been the primary instrument in the implementation of the plan of extermination. Those deportations were conducted in convoys by train and wagons and then attacked by the Special Organization, this group of people consisted ofShow MoreRelatedThe Armenian and Cambodian Genocides707 Words   |  3 PagesGenocide Paper The definition of genocide, according to the United Nations, was the attempt to destroy â€Å"a national, ethnic, racial, or religious group† by killing members, causing mental or bodily harm, harsh living conditions, prevention of births, and separating children from their families. There are four patterns of genocide, which do not always occur in every genocide since they’re not all the same. The four patterns include persecution, which is hostility and ill-treatment, especially towardRead MoreEssay on Recognizing the Armenian Genocide1266 Words   |  6 PagesThe Armenian Genocide, also known as the Armenian Holocaust, was the organized killing of Armenians. While there is no clear agreement on how many Armenians lost their lives, there is general agreement among Western scholars that over a million Armenians may have perished between 1914 and 1918. It all happened during the Ottoman Empire, present-day Turkey, where 2 million Armenians lived. The Armenian Genoci de is the second-most studied massacre, after the Holocaust. To date Twenty-two countriesRead MoreTurkish Armenian Reconciliation Committee ( Tarc ) Essay1519 Words   |  7 Pagesas far as the genocide. As they argue history is subjective therefore, it is not a fact that the genocide ever happened. They’ve asserted that the genocide is some idea brought about by historians that have tried to sensationalize things so they can make a name for themselves. According to Theriault there is a â€Å"Turkish† and an â€Å"Armenian† view of the history and each are extreme with either of them being more valid than the other. Theriault goes on to talk about the â€Å"Turkish Armenian ReconciliationRead Moreember World War II, and the effects it caused around the world, especially to the Jewish People.1500 Words   |  6 Pagesconcentration or work camps to be eventually killed off or worked till they are almost dead. People called it the holocaust, and it was the gen ocide of the Jewish. Genocide is one of the worst things in the world today, as it injured and killed many people. It is referred to having malicious intent of destroying or hurting a specific group. The word â€Å"Genocide† is derived from the Greek word â€Å"Geno-â€Å"which is Greek for race or tribe, while the Latin word â€Å"-Cide† means killing. This word was createdRead MoreThe Armenian Genocide and Its Denial1503 Words   |  7 PagesGenocide. The killing of hundreds of people. The extermination of a nation. Such a thing may sound too horrible to be true, but it happens right under our very noses. And what is even worse, is when such tragic events are not recognized as what they are, or simply forgotten. Such is the case of the Armenian Genocide, also referred to as the Forgotten Genocide, the Hidden Holocaust, the Secret Genocide, or the Unremembered Genocide (Balakian xvii). The Jewish Holocaust is well knownRead MoreThe Armenian Genocide And The Decline Of The Ottoman Empire1671 Words   |  7 PagesI. The primary underlying cause of the Armenian genocide derived from the decline of the Ottoman Empire towards the end of the 19th century, and was based on land dispute, religion, and ultra-nationalism. â€Å"One of the main factors that led to the Armenian genocide is to be found in the mental conditions and characteristics of Turkish National identity† (AkcÃŒ §am, 2004, 59). The Armenians have claimed their home in the southern Caucasus since 7th Century BCE. Throughout many centuries, the MongolRead MoreEssay about Examining Genocides in Germany, Armenia, and Darfur991 Words   |  4 PagesGermany from 1933 to 1945 (Roth). Merriam-Webster’s Online Dictionary defines the word, ‘holocaust’, as â€Å"a thorough destruction involving extensive loss of life especially through fire†. This definition describes the Nazi Holocaust, the Armenian genocide, and genocide in Darfur, to name a few (UHRC). In 1933, Hitler’s Nazi regime took power in Germany at a time where the people lacked patriotism and were upset with their government. After losing World War I, Hitler’s anti-Semitism mindset was basedRead MoreStreet Art And Murals Of Los Angeles1387 Words   |  6 Pageslittle community called Little Armenia. In this community there is a mural located on the side of Winona and Hollywood Boulevard. This mural is a symbol of what the Armenian Genocide was and because the mural is an area where Armenians and others walk from to go to the Turkish Embassy to fight for remembrance for the 1.5 million Armenians that have died on April 24. This mural shows us what the community is about and it brings the community higher and not lower. The mural itself has a black backRead More##hetorical Analysis Of Elie Wiesels The Perils Of Indifference746 Words   |  3 Pages Death is the end. Some are born to misery, then die, while others are born to live, then die. The difference is some aren’t able to have a lasting, enjoyable life due to the indifference that causes suffering. In, â€Å"The Perils of Indifference,† by the Jewish Holocaust survivor, Elie Wiesel, indifference is spoken upon which denotatively means â€Å"lack of interest, concern, or sympathy.† Being a Holocaust survivor, Elie Wiesel, claims that indifference is â€Å"dangerous† and in fact â€Å"more dangerous thanRead MoreThe Rwandan Genocide And The Genocide1637 Words   |  7 PagesWith over eight hundred thousand to one million deaths, the Rwandan genocide is undoubtedly one of the most sad and shocking examples of the lack of intervention by not only the US and the UN, but by other countries as well. The ongoing tensio ns between the Hutu, the largest population in Rwanda, and the Tutsi, the smaller and more elite population is what eventually lead to the Rwandan genocide. The killings began quickly after President Habyarimana s plane was shot down. After hundreds of thousands

Irony in Story of an Hour Free Essays

Irony in the â€Å"Story of an Hour† By Kate Choplin The Story of an Hour by Kate Choplin is about an older woman who struggles with coercion brought about by her husband and her surreptitious yearning for freedom. Mrs. Mallard does not truly know how miserable she was until she finds out that her husband has died in a terrible train accident. We will write a custom essay sample on Irony in Story of an Hour or any similar topic only for you Order Now Kate Choplin writes this story in a limited, third person point of view; however, it is still quite exciting with how it was structured. Choplin expresses her theme of oppression with her extensive use of situational irony and symbolism throughout the story. In The Story of an Hour, Kate Choplin makes much use of situational irony and symbolism, this helps add to the drama an excitement of the short story, especially since she wrote it as a limited, third person narrative. Choplin starts the story out by mentioning that Mrs. Mallard was afflicted with heart complications and that an immense amount of care needs to be taken to break this heart wrenching news of her husband’s horrible death with ease. Josephine, Mrs. Mallard’s sister, and Richards, her husband’s friend, broke the news to her in broken sentences to try and soften the blow. Josephine and Richards thought that this would really hurt Mrs. Mallard, but she did not take it as most people would have. Louise immediately started to cry, but suddenly stormed off into her room, alone, she wanted no one to follow. The irony in this first part of the story stands in her heart troubles. The heart, in a traditional sense, represents one’s emotional core, the irony stands in that, her heart problems are a symbol for her emotional conflictions in her marriage. The irony in the mentioning of her heart problems is also that, the heart of a family and a marriage lies in that the relationship between man and woman is the essential groundwork of a family. Mrs. Mallard’s heart tribulations coincide with the peril in which the late nineteenth century institution of marriage finds itself on account of the inequalities between man and wife. Louise is ironic in and of herself. Choplin uses her and her failing heart to represent the women during the late 1800’s who were not able to find happiness in marriage, not because it could not be found, but because of the extremely limited amount of freedom they were allotted. Choplin writes, â€Å"There stood, facing the open window, a comfortable, roomy armchair. Into this she sank, pressed down by a physical exhaustion that haunted her body and seemed to reach into her soul. She could see in the open square before her house the tops of the trees that were all aquiver with the new spring life. The delicious breath of rain was in the air†¦ there were patches of blue sky showing here and there through the clouds that had met and piled one above the other in the west facing her window,† (Paragraph 4 5). Choplin uses this as irony in that being able to see the square before her house and the tops of the trees that were â€Å"aquiver† with new spring life, in that her heart, too, is â€Å"aquiver† with a new life and new hope. It is not that Mrs. Mallard did not love Brently, it is that she did not have any freedom. Just as the spring represents new beginnings, new life and renewal of hope, the death of her husband represents the same. She can now do things she never imagined of doing because her husband dictated her life. â€Å"†¦a dull stare in her eyes, whose gaze was fixed away off yonder on one of those patches of blue sky,† (Paragraph 8), this seems to be representing the light at the end of the tunnel, per say, for Mrs. Mallard, and this goes along with the new life that comes with spring. Choplin uses much symbolism throughout the story. When Mrs. Mallard finds out that her husband died, she ran upstairs to her room and â€Å"†¦she sank, pressed down by a physical exhaustion that haunted her body and seemed to reach into her soul† (Paragraph 4), the armchair symbolizes the rest from her oppressive life and the freedom from societal expectations that women from this time period were burdened with. Another situation in which Choplin uses irony in the story, which is the most important aspect, is Brently walking in the door. When Louise sees her husband who is supposed to be dead, she is beyond overwhelmed and drops dead. The doctors’ say that Mrs. Mallard died from being overjoyed in finding out that her husband was actually alive, when in fact she died from being heartbroken. The hopes of her new life of being a free woman were over, she could not live her life out how she dreamed and this is what killed her. Ultimately, Kate Choplin uses an extensive amount of situational irony and a lot of symbolism in her short story, The Story of an Hour to really bring in some excitement into it and express her feelings towards feminism in the late 19th century. Much of the irony depicted in this short story is used in the fact that Mrs. Mallard has a weak heart. Her sister and Brently’s friend never thought that Louise would be able to withstand hearing about her husband’s tragic death; they thought that her poor heart would give out. This, however, is clearly not the case. Louise is overjoyed; she was finally, â€Å"free, free, free! †(Paragraph 10). The ironic part is when she finds out her husband is still alive, she drops dead and the doctors claim that, â€Å"†¦she had died of heart disease—of the joy that kills,† (paragraph 20) when in fact she died for the completely opposite reason. Her days would no longer be hers. This new beginning was gone. Outline I. Introduction a. Thesis: Choplin expresses her theme of oppression with her extensive use of situational irony and symbolism throughout the story. II. Body Paragraph I a. Irony in Mrs. Mallard having a bad heart b. Mrs. Mallard finds out Brently died III. Body Paragraph II. a. Irony in the way that the weather is and the season IV. Body Paragraph III a. Mrs. Mallard finds out Brently is still alive b. Irony in why Mrs. Mallard dies V. Conclusion a. Restate thesis How to cite Irony in Story of an Hour, Essay examples

E-Business or E-Commerce

Question: Discuss about theE-Business or E-Commerce. Answer: Introduction This study deals with expanding new products and selling Pet toys. Tall Drink of Water is a company that deals in retailing business for selling of pet foods. This particular company shows interest in expanding in providing new products like pet toys for revenue generation in the near future (Zeng 2012). Tall Drink of Water develops elevated pet feeder technology based upon digital communication and has strong supply chain management at the same time. Tall Drink of Water is a website for pet foods discovery with providing massive range of pet supplies on online basis. Main mission of Tall Drink of Water is spoiling dogs by making easy discovering new dog chews as well as toys and yummy treats. It provides food, accessories, and comfortable trendy dog beds at one place to other (Turban 2012).Tall Drink of Water designs as well as develops and markets innovative and elevated pet feeders and related pet toys in suing methods and materials. It should make ways in socially as well as envi ronmentally responsible ways for future analysis purpose. Company Background SOSTAC Planning System Figure: SOSTAC Planning System (Source: Smith 2012) Situation Analysis Tall Drink of Water is a Singapore-based company dealing with online communication for serving its customer base. This particular company aims at achieving the topmost shop rated per forums as well as suppliers (Smith 2012). Tall Drink of Water designs unique pet foods for the customers and they are purchase it online. They show interest in expanding for providing new products line by offering pet toys for the customer. Objectives Designing as well as developing innovation and reliable pet toys Providing competitive guarantee for pet toys as new offerings Aims at providing exceptional customer service Participating in designing in new pet industry communities Strategy Pet feeder products can be marketed in designing professional is pet care as well as government agencies and individual consumers in the most appropriate way. Tall Drink of Water highlights the fact that pet owners aims at receiving durable pet toys for their pet. Pet owners misses personal touch for future analysis purpose (Obaidat, Sevillano and Filipe 2013). Active Hound dog toys is the new product offered by Tall Drink of Water that can withstand serious chewing as well as rough play at the same time. Tactics Tall Drink of Water offers customer direct as well as on stop shop whereby all pet toys will be available for the pet owners. Tall Drink of Water listens to its potential pet owners and renders them guidelines that personal touch resulting in huge chunk in business especially from repeat customers. Tall Drink of Water can interact with interact with the help of social networking sites. Interaction can be with customers as well as prospective customers for rewarding advertised Facebook status in case of voucher codes and offering competitions for the same. Tall Drink of Water can easily ship internationally in asking sending stuff in and around the world. On critical analysis, it is noticed that Tall Drink of Water requires in believing the product offered for the pet owners and making it available internationally. For achieving success in future, Tall Drink of Water requires in heeding advices as well as employing skills from others and taking forward in next step as far as possible (Laudon and Traver 2011). Actions Tall Drink of Water opened Google Adwords account for attracting wide audience on quick basis. This particular business is skyrocketing in keeping the growth in the upcoming financial year. Tall Drink of Water introduces concept on Shopify. Shopify is the new concept that deals in building ecommerce stores as well as brilliant online stores in hours of operation (Nahari and Krutz 2011). It added product images, descriptions as well as prices with ease and continuous 24 hours of hard graft at the same time. Design was fresh as well as clear and attractive for the pet owners. This particular app named as Shopify aims at offering quick build on initial release in reviews sites for future analysis purpose. Control Facebook Integration involves in providing all sort of features like impressive catalogue view in viewing site with the help of iPad. It is important to consider the fact that hour of operation reveals live sales for bringing advertisement on Shopify concept in global marketplace in the most appropriate way. Tall Drink of Water uses Facebook page for going social and receiving likes on loyal following in an overall manner. It helps in allowing adding personal touch for every post for making the customer like the page (Lin and Huang 2011). Current Products Tall Drink of Water current product is selling pet toys Current Customers Tall Drink of Water current customers are the customers who are passionate about pets and interested n buying and taking care at the same time. Current Suppliers Tall Drink of Water current suppliers are wholesalers and manufacturers who deals in pet toys business Growth Strategy Product Development New Product Search for Existing and New Customers Tall Drink of Water aims for expansion in way of selling pet toys as well through online communication. They attract existing customers as they are pet lovers and will show interest in buying toys for their loved pets. It will also give rise in attracting new customers as well because wide variety will be available for final selection. Products Figure: Pet toys offered by Tall Drink of Water online (Source: Khachidze 2012) Figure: Pet toys offered by Tall Drink of Water online (Source: Jin and Lin 2012) Reasons for Launching New Product Line Tall Drink of Water decides in launching new product line for future expansion purpose as well as generating more revenue in the near future. New product line will attract new customer base as well as suppliers for attainment of future goals and objectives in desired way. Pet lovers will show interest in buying pet toys for their pets and it will increase the sale. This particular launching of pet toys will be a case of up selling and cross selling of goods as well as services at the same time. Free Home Delivery- Tall Drink of Water will provide free home delivery of pet toys that customers have seen online for their pets (Pride, Hughes and Kapoor 2012). Customer Service- Tall Drink of Water will be provides 24*7 services to owner of pet dogs. Secure Payment Gateway- Tall Drink of Water will provide 100% secured as well as dedicated payment gateway for the potential customers who owns pets. It supports all types of credit cards as well as debit cards and net banking in an effective way (Pakroo and Stewart 2012). E-procurement Strategy- New suppliers Buy Side Strategy- Finding New Suppliers through Digital Media Inbound logistics refers as the transport, storage as well as delivery of goods coming in business. Outbound logistics refers as the goods that go out of business. It is the combination of inbound as well as outbound logistics. Manager seeks ways for maximization of reliability as well as efficiency of distribution networks in minimizing transport and storage costs (Boone and Kurtz 2011). It requires understanding of correlation between inbound as well as outbound logistics in insight development of comprehensive supply chain management. Companies aim at working with supply chain partners in case of inbound as well as outbound logistics. Inbound side reveals concerns from ascertaining relationship between companies as well as suppliers in outbound side deals. It reveals ways for dealing companies for getting products from potential customers at the same time (Huemer and Lops 2012). It depends upon source and destination that works under companies that directly act from third-party distributors for future analysis purpose. Wholesaler aims at working with distributor in receiving products in and from international supplier in using fleet for delivering goods as well as domestic customers in the most appropriate way. Vertical integration occurs mainly company acquisition in case of dealing with own suppliers as well as customers. It increases with high level of supply chain efficiency for producing competitive cost advantages as well as single source of strategic control for supply chain activities as far as possible. It is the fully integrated supply chain for synchronizing inbound as well as outbound logistics in case of automatic ordering for future analysis purpose (Altmann, BaumoÃÅ'ˆl and KraÃÅ'ˆmer 2012). Business Model Buy-Side Ecommerce (from customer) and Sell-Side Ecommerce (from Supplier) Buy-side e-commerce is the e-commerce transactions that take place between purchasing organizations as well as suppliers in and through intermediaries. On the contrary, sell-side e-commerce is the e-commerce transactions that take place between suppliers organization as well as customers in and through intermediaries (Huemer and Lops 2012). Buy side refers organization where purchases from suppliers and sell side from customers in an overall manner. Types of Sell-Side E-commerce One of the type of sell-side e-commerce s the transactional e-commerce sites like dog websites whereby customer can evaluate prices Service oriented relationship building online websites Portal as well as media sites Brand building sites E-business is considered as the new label that possesses no distinction between roles of e-business as well as traditional information in case of system management in an effective way (Elmoslhey 2011). Based upon e-commerce transactions, it defines certain business as well as customer models for evaluation purpose as far as possible. Supplier Search Online Supporting pet associations rescuing as well as training and promoting humane treatment of animals Using profits in case of new product development Promoting pet safety as well as health Sourcing Tall Drink of Water offering is through online website. Customer need not visit dog pet store and waste time. Rather, they can evaluate with other website in compare prices and make the final purchase. They can avoid traffic for pup (Shaw, Zhang and Yue 2012). Tall Drink of Water discovers innovative products as well as purchase online and receive at best convenience as far as possible. Flexible payment system will either be available at cash or cash payment. Tall Drink of Water provides variety of offers each week as well as easy availability at the same time. Order Fulfillment Tall Drink of Water aims at becoming the market leader in new product in pet toys with measurable share of potential market in second operational year based upon new design as well as development (Obaidat, Sevillano and Filipe 2012). It aims at creating innovative as well as functional and beautiful elevated pet feeders. It provides accessories as well as complementary new pet toys. Products offered should be environmentally as well as socially responsible at the same time. It aims at increasing sales by 10% in the first three years of operation. It believes in forecasting sales by more than $250000 by the end of third year operation in the most appropriate way. Company supply chain aims at stretching ways from factory in production of products in hands of customers. Supply chain strategies helps in determining products used for fabrication in delivering of distribution centers as well as making it available for retail channel in an overall manner. In case of pull supply chain, actual customer demand drives away ways in push strategies in long-term projections in way of customer demand as far as possible. It is important for understanding supply chain management for future analysis purpose. Push and pull strategies properly work under supply chain. Typical supply chain involves steps that need to be followed as far as possible. Push model supply chain reveals the projected demand as well as determination of pet retailers in the most appropriate way. Companies need to predict supply chains for actual arrival policies. It allows ways for planning production in meeting needs for preparing stock (Huemer and Lops 2012). Pull strategy enables in just-in-time inventory management for stock minimization as well as focusing on second deliveries. Products mostly enter into supply chain when customer makes ways for demand justification for future analysis purpose. It is important to understand the fact that supply chain strategy considers as hybrid form like combining form of push and pull strategies. Efficient Consumer Response Tall Drink of Water has strong customer response that has pet dogs and interested in keeping them healthy. Tall Drink of Water is a small business that creates websites in specializing beautiful as well as premium brand of pet toys. Business imports huge quantities in case of Active Hound dog Hound toys starting from durable rubber balls as well as super long-range ball launchers. It deals in flying objects in dazzling man as well as dog (Huemer and Lops 2012).. It is because of streaming business activities for breathtaking pet products at affordable prices for loyal customers. Tall Drink of Water aims at providing great as well as speedy services to potential customer base. E-procurement This means procuring innovative products like pet dogs and making it available online so that potential customer makes the final purchase. Conclusion At the end of the study, it is concluded from the above analysis that Tall Drink of Water deals in providing new products like pet toys through online website and usage of digital communication. Tall Drink of Water calls for business for offering people excellent products so that customer does not hesitate for paying price. It requires screaming ways in and from rooftops in telling world regarding the innovative products in buying the best products at affordable prices. Tall Drink of Water asks pet owners for bringing in local parks in one-grip dog owners in making it available to pet toys for the future activities. Reference List Altmann, J., BaumoÃÅ'ˆl, U. and KraÃÅ'ˆmer, B. (2012).Advances in collective intelligence 2011. Berlin: Springer. Boone, L. and Kurtz, D. (2011).Contemporary business. United Kingdom: John Wiley Sons. Elmoslhey, M. (2011).Mobile commerce 2011. [Place of publication not identified]: Mind Commerce. Huemer, C. and Lops, P. (2012).E-Commerce and web technologies. Berlin: Springer. Jin, D. and Lin, S. (2012).Advances in electronic commerce, web application and communication. Berlin: Springer. Khachidze, V. (2012).Contemporary research on E-business technology and strategy. Berlin: Springer. Laudon, K. and Traver, C. (2011).E-Commerce 2012. Upper Saddle River, N.J.: Prentice Hall. Lin, S. and Huang, X. (2011).Advances in computer science, environment, ecoinformatics, and education. Berlin: Springer. Nahari, H. and Krutz, R. (2011).Web commerce security. Indianapolis: Wiley Pub. Obaidat, M., Sevillano, J. and Filipe, J. (2012).E-business and telecommunications. Berlin: Springer. Obaidat, M., Sevillano, J. and Filipe, J. (2013).E-business and telecommunications. Berlin: Springer. Pakroo, P. and Stewart, M. (2012).The small business start-up kit. Berkeley, Calif.: Nolo. Pride, W., Hughes, R. and Kapoor, J. (2012).Business. Mason, OH: South-Western Cengage Learning. Shaw, M., Zhang, D. and Yue, W. (2012).E-Life: Web-enabled convergence of commerce, work, and social life. Berlin: Springer. Smith, A. (2012).Information theoretic security. Berlin: Springer. Turban, E. (2012).Electronic commerce 2012. Boston, Mass: Pearson. Zeng, D. (2012).Advances in control and communication. Berlin: Springer.

Branding British Tomatoes Responding To New Foreign Competition Threats

Background British growers are facing competition from foreign exports and this has prompted them to put up an intense fight. Whereas the trend towards the domestic sustainability has indeed assisted the British farmers to secure some sales, in the future market, this only may not be sufficient enough.Advertising We will write a custom coursework sample on Branding British Tomatoes: Responding To New Foreign Competition Threats specifically for you for only $16.05 $11/page Learn More John Giles said this while addressing the British tomato growers association at their 2010 conference. The UK has become a prime market for tomatoes as it has a greater appetite for the tomatoes and other product besides having affluent customers. The Fast Moving Consumer Goods markets have seen competition among producers and suppliers increase and it has facilitated branding as a strategy to stay competitive on the market. Many producers have conducted a number of marketin g campaigns to enable their products to develop strong brand identities for consumer products like bread (Warburtons bread, etc) and milk (Cravendale and Yeo Valley milk, etc). These advertising and promotional activities for these consumer products have combined both the rational and emotional appeals with a unique image description with certain characteristics to attain competitive advantage. The Tomatoes Challenge Having been faced with imminent threat from foreign competition, the larger UK tomato grower Ennivel has come up with a strategy to develop a brand identity and a communication strategy for marketing its products on the domestic market. Ennivel has secured the three leading supermarket retail chains in the UK namely, Sainsbury’s, Morrison’s and Tesco. Nonetheless, Tesco has already begun purchasing tomatoes from the Spanish, Dutch and Italian importers and this has caused worry to the Ennivel executives that the business may not be able to compete aggressi vely with these larger exporters based on prices and quality alone. It’s with this in mind that Ennivel is developing a brand of tomatoes that will communicate the healthy eating lifestyle (Organic + fresh tomatoes = Healthier life). The Branding Strategy The brand name i proposed for Ennivel tomatoes was Choochi. This is a very simple name and easy to keep in mind once a person comes across it. The name can readily be remembered and they can easily pronounce it. Furthermore it could be associated with chewing based on the sound. It is therefore almost a descriptive name describing tomatoes as edible.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The double O between the consonants will be drawn into tomato shapes therefore people can connect the name with tomatoes as they read it. Moreover the name Choochi can be easily identified as a logo and it will be drawn in red with th e two O’s depicting very ripe and succulent tomatoes As a group we however settled on branding our tomatoes as â€Å"Lyco† instead of Choochi. We derived the name Lyco from the word lycopene. Lycopene is the name of the carotene compound found in tomatoes. The group thought that this name was more suggestive of our product; therefore its quality will definitely be associated with superiority. This is why we thought the name was the most appropriate as it was connected to tomatoes in a unique way. The Advertising Message I suggested to the group that Tomatoes have a lot of benefits and the advertising will seek to adopt a message that will summarize all these benefits in simple and short message. Generally tomatoes add colour to food. Ripe tomatoes are usually red in and when used for cooking they cause food to have a reddish coloration that is appealing. Tomatoes are sometimes served as a main dish thus some people think it is a vegetable (Thybo 835). Due to their tast e, tomatoes also add flavour to food especially foods like sandwiches, pizzas and other delicious delights. One can delightfully enjoy a simple salad that is made of onions, tomatoes and cucumbers. However, it is important to note that tomatoes are not just taste makers they have several other incredible benefits that entail possibility to prevent cancers and heart problems. For this reason, we as a group settled on advertising our brand as an important health food product. Our advertisement strategy will have two goals. The communication objective will be to build health awareness among our customers. We tell them that organic tomatoes boosted their health by protecting them from possible serious diseases like cardiovascular problems. Since health is a serious matter, we anticipate great response because many people are conscious of their health today. The group decided to adopt the advertising message in the form of â€Å"the Slice of Life Appeal†. This technique is founded on the conflict-solution concept where the consumers are presented as having or fear an impending problem. As a result they are actively seeking to stop it or prevent it.Advertising We will write a custom coursework sample on Branding British Tomatoes: Responding To New Foreign Competition Threats specifically for you for only $16.05 $11/page Learn More This makes a lot of sense because health statistics have shown that there have been an increasing number of people suffering from cancers and cardiovascular diseases over the past three decades. These medical problems are a very serious concern to the society. However, out advertising strategy presents Lyco tomatoes as part of the solution to help prevent such problems from developing. Tomatoes have a number of health benefits and among them include the ability to prevent cancer. Antioxidants in tomatoes have the ability to prevent cancer (Metzger 67). Cooked tomatoes have been found to have the highest levels of lycopene which is the carotene element responsible for the red coloration and also linked to the protection of DNA from damage (Caballero 105; Metzger 67). Tomatoes also contain other antioxidants like vitamins A and C which function to reduce risk of cancer. Tomatoes are therefore protective against prostrate cancers, breast cancers, oral cancers and stomach cancers among others (Metzger 67). Ennivel intends to market Lyco tomatoes as healthy food stuff and as such, there are several slogans or messages that were proposed to help market its tomatoes (Thybo 835). Based on the benefits that tomatoes have, the following slogans were suggested ‘colour for your food’ this was drawn from the fact that the reddish tomato coloration adds colour to food (Caballero 107); ‘fill your life/meal with love’, this was derived from the fact that ripe tomatoes are red and in most cases red in that colour of love. ‘We like choochi’, was suggested to d raw consumers into being connected to Choochi tomatoes because of their quality; ‘delicious is tomatoes!’ slogan was also suggested to help market the tomatoes are spicy and tasty for food preparation. Lastly, there was the catchphrase ‘Tomatoes are cool and healthy’. This is the slogan that will now be employed in the advertising message. The slogan is derived from the fact that tomatoes are essential food ingredients that not only add flavour and colour to food, but also have other healthy benefits. Therefore in order to sum these benefits in a short and attention attracting phrase, this slogan was selected. This is because the firm aims at selling the idea that consumption of fresh organic tomatoes was a healthy habit for healthy life (Thybo 835). The word cool may not be formal but it has deeper meaning in the contemporary society where people of all ages associate it with being classy, superior, important and attractive. Therefore associating this term with healthy is very tactical, as it will deliver the message simply and vividly to children and adults without seeming boring or too fancy for adults (Lewis Hill 207).Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Research has found that children have a great influence on the way parents shop and that is why this advert is targeting children and parent. Essentially it is very easy to convince children concerning the product and draw their attention. Even though the main reason for advertising is to create health awareness and initiate the buying process, consumers like to be amused and enthused as well. Basically, people never respond to adverts that are too boring. By mentioning the word ‘healthy’, the advert will resonate with the audience at a slightly deep level because it will be informative hence inspiring interest. This type of advertising is set to elicit great response since in a normal market as consumers are always looking to solve a problem as the slice of life appeal suggests. With intensive campaigns advocating for healthy eating and organic food consumption (Powers 16), our slogan is bound to attract people who want to be â€Å"cool† or classy and eat health y at the same time. What Consumers have not been told about Tomatoes Most of the information about tomatoes has been said especially since there has been increased campaign towards healthy eating with the government and non-government organization claim on people to eat organic foods. Consumers may have not been told that tomatoes can help protect them form cardiovascular diseases. Lycopene also has the ability to mitigate the occurrence of cardiovascular problems like heart disease (Caballero 105). Researchers in Boston Brigham Women’s hospital found out that women who consumed tomato-based products had reduced risk of developing heart disease at 29% rate. Tomatoes also contain chemical element called chromium, and this chemical helps patients suffering from type 2 diabetes to maintain blood sugar at normal level. Besides being able to protect human beings from cancers, tomatoes are able to reduce the levels of the dangerous Low Density Lipoproteins which are usually referre d to as the bad cholesterol because of their impact on human health (Metzger 68). Research has shown that tomatoes have to reduce the oxidation of the LDLs and therefore this reduced the effect of oxidized LDL’s which include inflammation of the arteries and other tissues. This helps to reduced risk of developing arteriosclerosis. Tomatoes also contain greater amounts of potassium and scientific research has shown that potassium has the ability of lowering blood pressure and there reducing the risk of developing heart problems. The Target Market The advert will strategically target both parents and children in order to have greater sales and build customer loyalty. It is easier to convince children that a product is entertaining or offers some reward when they acquire it (Lewis Hill 207). Children present a very important group of in marketing since the UK lifestyle has completely transformed. In the past, children never had a say in whatever the family was planning but toda y, the society has changed and children greatly influence parents’ decision like going to holiday and what to eat among others (Lewis Hill 207). The advert is designed to catch the attention of the children. Basically this strategy can easily create brand loyalty because we anticipate that children will grow special attachment to our brand as it campaigns for healthy eating. Therefore they will be loyal to the brand as they will have greater understanding of our policy. As a group we thought that children are an important factor of decision making unit – DMU in a family. Children function as initiators of the decision to buy (Lewis Hill 209). Parents are willing to agree to the demands of their children because they want their children to feel loved and as such they can buy most of the things that the child might suggest or imply to like. Children also function as influencers by challenging their parents to buy or no to buy certain products based on certain reasons t hat they may have learnt concerning the product (Lewis Hill 210). When children learn about our brand from the television adverts, at school from peers and teachers or following actual experience of the product in direct promotional activities, they can influence parents to buy, especially when they are refereeing to healthy organic and tomatoes. In DMU, children are sometimes the deciders, the buyers and the users of the product (Lewis Hill 210). This is very important to note because, in today’s economy, all the customer categories are important especially children who have their own purchasing power and can influence that of their parents. Children in the modern world enjoy more autonomy and power to make decisions to the family compared to the past decades (Lewis Hill 212). This means that when children are more vocal with what they want, parent will be obliged to buy it. This has been termed as pester power where children nag and bother parents into purchasing The ide a of healthy eating is greatly advocated for in schools and even on the television by various groups that support the idea. Advertising is very much tied to psychology of the buyers. Healthy eating has constantly been advertised and it has become persistent where children can constantly plead with parents to consider organic foods (Powers 16). After that persistent plea, comes the importance of the nagging. Parent are struggling to ensure that they raise healthy children and with such intentions, comes the desire to give the best to their children and this also works like the guilt of not spending more time with children. Having targeted advertising, psychologists and researcher have identified what makes children react. This is based on their emotional, social and developmental needs as they grow up. This advertisement is clearly set to exploit art work of designing the logo, fantasy by use of informal words like ‘cool’ and hope by suggesting that organic and fresh tom atoes caused healthier lives. Besides attractive packaging and advertisement message, promotional activities will be conducted on the tomato shelf. Children will be given labels for every pack of tomatoes they collect. The pack will have a child challenge quiz for children to suggest ways of eating more tomatoes where the winner will be the most creative child and will be rewarded. Red dots will be put along the walking space to the tomato shelves to lead children to the brand. The salesperson will wear a red nose like a clown to amuse and excite children at the shelf hence drawing their attention to the brand. Since the children spend almost 8 hours at school, we will invite several schools for school trip to our farm, let the children learn how tomatoes are grown and let them help with the process of growing the tomatoes to build some loyalty to our product (number of students, timings and age will be determined differently depending on the school.) The key decision influencer for the children will be the brand design that is colourful; the labels give for every pack of tomatoes and catchy phrases used for our promotional activities. For the parents, it will be the pester influence from the children the fact that this will be promoting healthy eating. The CDM study will guide our understanding of their purchase decisions because the final decision is much deeper than knowing a brand name. It entails emotional pull and persuasive message. We have done thorough market research and identified the emotional triggers which include the pester power of the children and the need to have healthy life. Advertising Strategy: to Promote Healthy Eating Because of the increased cases of diet related medical conditions and the role that diet plays in influencing chronic diseases, it has become important that people have to watch what they eat. Fruits and vegetables that are cultivated organically have been found to have greater ability to fight cancers because of the antio xidants these fruits have compared to other fruits cultivated normally (Metzger 67). Research has found that pesticides, herbicides and certain synthetic fertilizers affect phenolics (the chemical responsible for plant defence mechanism). However organic fertilizers boost production of anticancer compounds (Metzger 67). Our production of tomatoes does not employ use of pesticides and herbicides. Previous researches have shown that synthetic chemicals raze the natural development of the natural plant elements like phenolics. Antioxidants are also destroyed in the same way (Powers 17). In order to be able to compete with other producers or growers, Ennvil aims at developing a brand â€Å"Lyco† which is basically organically produced tomatoes hence promoting healthy eating (Powers 17). The main idea behind this concept of advertising is that Organic and fresh food stuff will enhance healthier life. This is the reason why our tomatoes will be produced without fertilizers, herbici des and pesticides (Powers 17). The tomatoes will be delivered at the retail stores within 24 hours after their harvest and the main goal is to develop a friendly, unique and recognizable brand that will allow consumers to enjoy healthy lives and tasty meals. Our production will entail production of tomatoes by use of organic fertilizers and pesticides. As a result, the organic plants retain their natural chemicals as they are not interfered by synthetic chemicals from artificial fertilizers and pesticides. The tomatoes have the ability to make vitamins and other chemicals like lycopene naturally (Caballero 105). For this reason, the organic tomatoes are usually more nutritional in compared to conventional tomatoes. This means that their consumption will make the body to receive a greater amount of nutrition as in vitamins and other minerals required by the body for healthy growth and development. As part of the greatest marketing strategy, Ennvil will advertise tomatoes as very hea lthy for human consumption. To emphasize this, the message will say that Lyco tomatoes have many health benefits including defence from cardiovascular diseases. The major challenge will be to convince the supermarket that our brand will not beat theirs or affect it in business. However, based on the fact that the consumer decision making process take the issues of having alternative seriously, we will use this concept to ask supermarket to allow more alternative for customer because it is one of the things that will attract them to the store. Besides many clients do not like monopolistic businesses and as such, we will request to be allowed to engage in healthy competition where we seek to build each other’s competitiveness in terms of prices and quality of tomatoes. Consumer awareness has greatly increased and by having our organic tomatoes around, this will be an attraction enough to draw clients who would purchase other groceries as well particularly by impulse. This would be a significant opportunity for the supermarket to improve on the quality of its tomatoes as well as build a reputation of being friendly and fairs engaging in healthy competition. Media Strategy Contrary to the popular belief that the internet is a very fast paced media for advertising reaching many parts, studies show that Television is more effective (Tymore 71). We contemplated that we could use cinema advertising to market out tomatoes. However, there are several advantages and disadvantages that influenced our decisions. The advantage of using cinema for advertisement is that the message reaches the target audience directly because nearly all of the viewers pay attention to the big screen waiting for the movie to start or in between the movie they will still watch it (Tymore 71). Besides, the marketer is able to identify the target audience easily because in most cases the large number of people who go for cinemas are aged 18 to 35 years and few out of this age bracket. The major disadvantages are that it is very costly to advertise in cinema and sometimes adverts in a movie theatre seem like distraction and people do not like them. Despite the fact that they can easily catch the attention of the audience, out target group is children and parents and this target group does not visit cinemas as often. Instead of cinema, we resorted to using television as a medium for advertising because it is a medium that children and parent all have constant access. The cost of advertising on television is quite expensive if the ads have to be repeated for several times and on several channels (Singer Singer 376). Besides the ads are usually shorter and at times obscure but the Ennvil ad will be precise and revealing crucial information. Several experts will have to be employed in order to conduct the advert hence making the creation of the advert very intricate. We settled on TV advertising because of some major advantages that distinguish it from cinema advert. Tel evision has a great ability to communicate to a very large audience over a very big geographical area in a short period of time. Besides, TV advertising can be manipulated in terms of timing to target children and parents. The adverts can be targeted to specific audience for instance placing the adverts during children’s programs like the cartoon networks. The timing include in the mornings before leaving for school, in the afternoons and lunchtime period, and during weekends. The ads can also be aired on adult shows and health programs (Singer Singer 376). This way, the Ennvil tomatoes will be marketed to both the children and parents. The use of visuals, sound and action, the TV ads will enable us as marketers to influence the audience’s emotion as they listen and see the way the message is conveyed (Tymore 71). This also improves the credibility of the information being passed across hence catching the attention of the target group. Television adverts are bound to be very efficient in influencing the consumers’ perceptions and gradually swaying their decisions later as instant sale may not be possible (Singer Singer 376). To enhance TV adverts, the group also suggested that the firm with put up Billboards close to schools and major supermarkets including Tesco, Sainsbury’s and Morrison’s. These supermarkets already have their own lines of tomatoes with their names. Lyco tomatoes are only adding up to these brands to increase customer options. There will more adverts on the internet since its use cannot be overlooked. We will place adverts on Youtube, Facebook and other social sites to increase possibility of access by parents. As our tomatoes gain popularity, we believe the Word of Mouth will naturally take effect as our satisfied clients recommend it to friends and family. The Above the Line (ATL) advertising used here is television and it is very effective however, we will have a strategy to combine it with Below the L ine (BTL) strategies which will include the unconventional means of advertising. Basically the changing market dynamics of the FMCG shows that BTL is very effective as it entails direct communication via email and direct mails. Besides being on television, Ennvil will employ email and direct mail communication to initiate closer communication with our clients (Tymore 71). By sending direct mails and email to major retailers communicating to them our products, Ennvil is likely to win their confidence and secure orders because ambiguity can be clarified. We will link the ATL and BTL through social sites and sharing networks like Facebook, Twitter, Youtube and Myspace among others. This is just to make sure we reach a larger audience. The main challenge will be to adapt consumer advertising and transforming into adverting strategy. This consumer advertising strategy has had very crucial impact on businesses and Ennvil is expected to exploit all the advertising strategies to ensure that it competes with tomatoes exporters from outside the UK. Trade advertising will be designed to ensure greatest distribution of the products. The company will place articles in health magazines and or trade magazines like Progressive grocer. Works Cited Caballero, Benjamin. Guide to Nutritional Supplements. London: Academic Press, 2009. Print. Lewis, Milton and Hill, Anderson. Food Advertising on British Children’s Television: A Content Analysis and Experimental Study with Nine-Year Olds. International Journal of Obesity, 22.3(1998): 206-214 Metzger, Boyd. American Medical Association Guide to Living with Diabetes: Preventing and Treating Type 2 Diabetes, American Medical Association. New York: John Wiley and Sons, 2007. Print. Powers, Sandy. Organic for Health. New York, Sandra Powers, 2006. Print. Singer, Dorothy and Singer, Jerome L. Handbook of Children and the Media. London: Sage Publishers, 2008. Print. Thybo, Annet, et al. Effect of Organic Growing Systems on Sensory Q uality and Chemical Composition of Tomatoes. LWT – Food Science and Technology, 39. 8(2006): 835-843 Tymore, Stan. Advertising and Public Relations. New York: InfoBase Publishing, 2010. Print. This coursework on Branding British Tomatoes: Responding To New Foreign Competition Threats was written and submitted by user Kinsey Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

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The worlds largest restaurant chain posted 10 percent growth in its third-quarter profit that topped market estimates, McDonalds has economic downturns because of the affordability of its menu give customers the option to eat a full meal at a small cost Because of the fast-food restaurants ability to appeal to low-income and middle class families, the company continues to see profit gain. https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSq5soyD0JnZJWlswY1-RPEVWxZlIsip8aezyhd-2JoriH0oX7hhttps://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcT6x5kVSJXctzLYo3ymxeo2hTCGcKkhkbsbst3J2PLvV86C2_HgeA https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSU9kbCjmlumQPiVI7YFqaps5W-Stg9zsLGJVyo17tcZOK1dAFetA Nutrition McDonalds also pledged to provide customer-friendly nutrition information on menu items. Customers have access to the caloric and fat content to make better choices. This acknowledgement of customer health has helped keep McDonalds successful. On the organizations website, McDonalds states that part of its success is due to its commitment to the well-being of customers. McDonalds established a global advisory council to provide expert guidance on nutrition and well-being. To satisfy health-conscious customers, the fast-food company began to include high-quality choices on the menu. Customers are able to choose from hamburgers or salads as their main entrà ©e. Apples may also take the place of French fries in childrens Happy Meals. French fries are considered to be one of the most sellable items. The very main reason for this is that no matter what other product the consumer is still willing to buy, but in every set French fries are included automatically https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcREJNJ9dZIHZuem2xdZmHZnlEy28McSgaiYZROEwfXui7YunpWUjwhttps://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcQmfq5H6VzUZLw9DPxQ_StveJlWCVxU1QprfH_5zfIp77uFNmBk The global fast-food industry is dynamic with variety of competitors. This report identify the current factors influencing the industry specifically focusing on McDonalds Corporation, which considered as the current global leader. Based on the analysis, the report identify several areas for improvement and makes strategic recommendations for McDonalds to enhance its position. . McDonald s corporations revenues come from the rent, royalties and fees paid by the franchisees, as well as sales in company-operated restaurants Proactive strategies, interesting promotions and a constant update of menus while retaining the best-selling signature items will boost the frequency of customers visits. McDonalds, for example, has chalked up impressive sales by offering seasonally-based toys with its Happy Meals. It also scored points as a frontrunner in offering free internet connectivity at its outlets when WiFi was not freely available at many public places. A McDonalds restaurant is operated by either a franchisee, an affiliate, or the corporation itself As a result, taglines such as Subways Eat fresh, McDonalds Im lOving it! and the oft-repeated story of Colonel Sanders secret recipe in Kentucky Fried Chicken can influence dining decisions https://encrypted-tbn0.gstatic.com/images?q=tbn:ANd9GcSxCB6gIIu_lggbJZTL9_HKwadqOb6DzIEmi0uw8pjdus9Q3tLUqA The earlier stages of McDonalds attracted more families than it did other categories, nowadays, McDonalds has made it clear that it positions itself to target and cater people of all backgrounds. Suitable for people of various needs and wants; from families to young children, to people who love to enjoy life to people who are on the go, and meat lovers to vegetarians, virtually anybody and everybody can find something on the menu for themselves. https://encrypted-tbn2.gstatic.com/images?q=tbn:ANd9GcQRZib45RcWFIr_BAO1s3J7mkUlJLfDrpYyCokKM_9BfT14jNJQNg https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcQD0Du3jvRQNteJNUTBOXDufWNtPkgI10_GndFYvVPqgtXgtEkYlQ . Other products such as salads are relatively new in this restaurant. The first salads were added to its menu in 1985. Nowadays more and more people are concerned about their health so, McDonalds puts its all efforts to achieve more and not lose any of the potential customers. The biggest soft drink supplier is the Coca-Cola Company. Hot and iced tea is delivered by SD Coffee in the US), hot chocolate, various juice and other regional beverages such as milkshakes are available in various markets all around the globe. Desserts are considered to be the last big group of products in McDonalds restaurants. It includes such items as ice-cream (McFlurry), McDonaldland cookies, Freshly Baked cookies, Pies, Cinnamon melts, the fruit and yougurt parfait, smoothies and other items which depending on the region and country. McDonalds Business Strategy McDonalds has pursued 2 strategies since 2003. To be in the run with the fast changing customer preferences, demographics and spending patterns, McDonalds has introduced novel items in their menu including angus beef burger and premium chicken sandwiches and does campaigns to create more healthy foods including salads on the side. This strategy basically reflects the beliefs that innovation as opposed to reliability to traditional products is the key determinant towards success in the fast food industry. They have also focused more on increasing their sales at their current restaurants instead of opening new ones. To do so, McDonalds has redesigned many of their restaurants, kept their stores open till late and increased menu options. Nonetheless, new restaurants are still getting opened around the world at a rapid pace the company plans to open nearly 1,000 units in 2010, and continues to produce its new restaurants at a 1%-2% rate each year. Size Matters Size of McDonalds has three main advantages: * McDonalds has a strategy of uniform menu offerings that can be accumulation produced, lowering production costs. * Bargaining power with their suppliers reduces input costs with improved margins. * Large advertising costs mean lots of exposure towards domestic and international market. Mission. Vision. Values McDonalds brand mission statement is to Be our customers favorite place and way to eat .McDonalds are committed to improving operations and enhancing customers experience. .. world-wide operations have been aligned around a global strategy called the Plan to win cantering on the five basics of an exceptional customer experience such as :- Place, Promotion, People Products and Price Providing the excellent service to all customers and achieve the growth with a profit through strengths as McDonalds system innovation and technology This mission includes becoming of the best employer for people in each local community independently in location. The Mission: Be the best employer for our people in each community around the world Deliver operational excellence to our customers in each of our restaurants; Achieve enduring profitable growth by expanding the brand and also leveraging The vision of McDonalds is to be the best quick service restaurant in the whole world . McDonalds company states that their values in practice are the corporate responsibility of the company. . It refers to outstanding Quality, Cleanliness, High Quality Service and High Value Food in order to make every customer satisfied and made sure customer smile. McDonalds values is customer satisfaction which is very important . McDonalds show the appreciation by serving a high quality food and superior service. It is said. Their strong values helped them to become who they are and that the reason for McDonalds existence are customers. The work together with suppliers and independent franchisees to achieve a sustainable future not only for the company but for the communities in which they operate as well . They also strive to achieve a welcoming environment by greeting all customers nicely and perfectly . They are individually accountable and collectively responsible. They are achieving some goals and most importantly open lines of communication is the main value between customer and also to the other stakeholders. Another value is to be committed to people who are working to them. They do believe that working in a well-trained team with intercultural experiences and backgrounds are the core of success. The other value is that they believe in the McDonalds System. . McDonalds obliged to grow business profitably as long as it is publicly traded company. This requires not only focus on gaining more money but also on customers and the health of the whole system. Ethic in business is also one of the important values . The changing environment, customer, employee and systems need lead to the McDonalds evolution and innovation as well. PESTLE Analysis is an analytical tool for strategic business planning. PESTLE is a strategic framework for understanding external influences on a business. There are many macro-environment factors that effect strategic planning such as: New laws, tax changes, trade barriers, demographic change. Macro-environment factors includes all the factors that influence an organization, but are out of its direct control. Macro-environment factors tend to have a very long term impact. By understanding these external environments, organizations can maximize the opportunities and minimize the threats to the organization PESTLE stands for Political, Economic, Social, Technological, Legal and Environmental and is used for business and strategic planning, marketing planning, organizational change, business and product development and research reports. . PESTLE analysis answers 6 key questions: Political What are the political factors that are likely to affect the business? Economic What are the economic factors that will affect the business? Sociological What cultural aspects likely to affect the business? Technological What technological changes that may affect the business? Legal What current and impending legislation that will affect the business? Environmental- What are the environmental considerations that may affect the business? Political Factors Political factors relates to the pressures and opportunities brought by political institutions and to what degree the government policies impact the business. Government policies Government term and change Trading policies Funding, grants and initiatives Lobbying and pressure groups Wars, terrorism and conflicts Elections and political trends Internal political issues Inter-country relationships Local commissioning processes Corruption Bureaucracy Political Global fast-food firms must comply with country-specific political requirements, such as national minimum wage regulations, affecting costs. Hygiene and quality regulations vary significantly between nations and may influence the quality of products provided by fast-food outlets . Different countries set varying regulations regarding labelling and packaging. Economic Factors Economic factors relates to economic policies, economic structures and to what degree the economy impacts the business. Local economy Taxation Inflation Interest Economy trends Seasonality issues Industry growth Import/export ratios International trade International exchange rates Economic Despite the 2008 recession and the resulting decrease in consumer confidence across the globe, average consumer fast-food spending has increased its due to convenience and low-cost. Consumers are still looking for the convenience of eating out, but are drawn to the low prices of fast-food over table-service restaurants (Financial Times, 2009). Many fast-food chains have capitalised upon the recession by introducing new deals in addition to their already low-priced menus. Social Factors Social factors relates to the cultural aspects, attitudes, beliefs, that will affect the demand for a companys products and how the business operates. Demographics Media views of the industry Work ethic Brand, company, technology image Lifestyle trends Cultural Taboos Consumer attitudes and opinions Consumer buying patterns Ethical issues Consumer role models Major events and influences Buying access and trends Advertising and publicity Increasing consumer awareness about healthy lifestyles has pressured many fast-food players to offer healthier selections within their menus (BBC, 2011). This includes offering low-calorie options and salads alongside burgers, and prominently displaying nutritional content. The fast-food industry has also been heavily criticised for targeting young children by including toys within childrens meals Technological Factors Technological factors relates to the technological aspects, innovations, barriers and incentives, and to what degree these impact the business. Emerging technologies Maturity of technology Technology legislation Research and Innovation Information and communications Competitor technology development Intellectual property issues As consumer familiarity with new technology increases, fast-food firms are using channels such as social media websites to engage with their customers. For example, McDonalds is the 9th most liked brand on Facebook . Additionally, digital displays allow outlets to change their menus efficiently, to suit the time of day and self-service ordering points have increased service speed and reduced labour costs. Legal Factors Legal factors relates to the laws, regulation and legislation that will affect the way the business operates. Current legislation Future legislation International legislation Regulatory bodies and processes Employment law Consumer protection Health and safety regulations Money laundering regulations Tax regulations Competitive regulations Industry-specific regulations Global operators must comply with country-specific regulations and legislation. This includes opening hours, taxation and employment regulations such as the National Minimum Wage Regulations in year of 1999 in the UK. Firms are often required to meet national food standards such as the requirements set out by the US Food and Drug Administration (as known as FDA). Furthermore, authorities are becoming increasingly worried about childhood obesity associated with the industry and have tightened regulations regarding targeting children Environmental Factors Environmental factors relates to the ecological and environmental aspects that will affect the demand for a companys products and how that business operates. Environmental regulations Ecological regulations Reduction of carbon footprint Sustainability Impact of adverse weather Environmental lobbyists and governments are pressuring the fast-food firms to become more green. Rainforests are being destroyed to increase the area of land for beef production to meet the demand for beef-burgers . Recycling is a prominent global issue and in response, McDonalds adopted recyclable packaging. Increased environmental awareness among consumers provides firms with a significant opportunity to position themselves as green to garner customer loyalty Strengths of McDonalds Identification of strengths weaknesses McDonalds provides the best employees-business relationship such as providing an equal opportunity employer. As an equal opportunity employer McDonalds ensures that employees and job applicants are selected, trained, its promoted without discrimination to race, gender, sexual orientation, age or disability. McDonalds brand strengths keep customer come back again For quick-service restaurant patrons the most important factors that drive loyalty to a brand are good value and convenience, with low prices and quick-service being very important as well McDonalds has a clear image lead on all of these factors, with Subway consistently being the 2nd-best performing brand and Burger King and Wendys also performing well The resource strength, behavior, weakness, synergy and distinctive competences are major components of the internal environment of an organization. . McDonalds high repeat-purchase intention scores despite their lower satisfaction scores illustrates the strength of their brand on the attributes that matter most to quick-service customers. Taking into consideration that McDonalds is a global company, working its capital in many countries worldwide and known for almost all people in the world, we can point out such strengths of this franchise:It is all about how the company manages to use its resources and put into what outcome it brings. McDonalds is the market leader in both the domestic and international markets The size of McDonalds, as it was mentioned before, its enormous and it has an advantage of economies of scale, which is very crucial for every business. McDonalds is a strong competitor for all sit-down restaurants because of its size, worldwide extent and famousness. Smaller brands need to find ways to differentiate among themselves to gain share of wallet in this ultra-competitive segment. Diversifying business worldwide in various countries let to reduce or at least to verify the risk of business and find best advantages of different countries economies. McDonalds also takes an advantage of a long-term economic growth as an international company. It is also known that McDonalds has a strong real estate portfolio, which is also considered as strength of a company. The companys outlets are located in areas that are highly known for visibility, traffic volume and ease of access. It can adapt to the needs of the societies and undergo an innovative product line. McDonalds promotes and sustains a working environment, which is free from unlawful discrimination, harassment and bullying The brand of McDonalds is easy recognised among competitors and is very strong. Through aggressive market planning, MacDonalds has been able to recapture its youth market once again. Viewing the strengths of McDonalds form consumer eyes, the strengths can be more focused on brand, famousness, quick supply of a food, good taste of food, which often lead even to an addiction of McDonalds foods, also mostly well perceived personnel polite and performing their job well. Weaknesses of McDonalds Weaknesses: Saturated Nature of Business: The company has a presence in nearly every nook and cranny the world has to offer, so there is not much more room to run McDonalds has a very huge extent in the world, has a strong strategy, feels comfortable in a market and well known brand , however, as all business it faces some difficulties or some threats and as all business has some internal weaknesses but can be identified only by professional economists, which actually cannot be always visual by individual eyes, The summary of McDonalds weaknesses might be: Looming market saturation which it can lead to difficulties in advertising new products. Recent Disappointment: Recently the company has reported declining revenues and a great strain on their same-store growth rate; however in the long-term view of things these short- term issues should not prove significant McDonalds also a low innovative company Fast growing and competitive market. That makes company to face income problems Income problems and huge competition do not let the range of production rise into value ones but makes to diversify a range of cheap and quickly made ones. Nevertheless, fast food industry is not a respected industry in most of nowadays point of view because of rising number of various diseases caused by fast, unhealthy food. Moreover, McDonalds food might seem more unhealthy and fatty food, rather then delicious. And there the price seemed as low doesnt help in case of quality of food Low Barrier to Entry: All a person has to possess to compete with McDonalds is food, and it is an under-exaggeration to say that there is fierce completion in the industry McDonalds operates in In more simple view the McDonalds might have weaknesses because of huge competition in fast food industry. Vulnerability to Rising Input Costs: The historic drought this year has already caused food prices to soar, and this will cause McDonalds to face a situation in which they raise prices for their customers or allow their margins to be squeezed, a lose-lose situation Charity McDonald House charity offers thousands of sick children in estimate about 48 countries hope and it inspires courage. They say laughter is the best medicine and nothing makes people smile more than a Happy Meal. world-policy-hero At McDonalds we recognize our responsibilities to protect and preserve the environment for future generations to come Internal and External environment analysis for Mcdonalds This McDonald business is ranked as number 1 in the Fortune Magazines 2008 list of most admired food service companies. McDonalds has been a thriving business since year 1955 and 20 of the top 50 corporate staff employees started as a restaurant level employee. Fortune Magazine 2005 listed McDonalds as the Best Place to Work for Minorities. They have an efficient, assembly line style of food preparation. In addition they have a systemization and duplication of all their food prep processes in every restaurant. McDonalds is a community oriented, socially responsible company. They run McDonald House facilities, which provide room and food ,board and sibling support at a cost of only $10 a day for families with children needing extensive hospital care. McDonald Houses are located in more than 259 local communities worldwide, and McDonald Care Mobile programs offers cost effective medical, dental and education services to children. They also sponsor Olympic athletes. They successfully and easily adapt their global restaurants to appeal to the cultural differences. Example, they serve lamb burgers in India they provide separate entrances for families and single women. McDonalds uses only 100% pure USDA inspected beef, no fillers or additives. Additionally the produce is farm fresh. McDonalds serves 100% farm raised chicken no fillers or additives and only grade-A eggs. McDonalds foods are purchased from only certified and inspected suppliers. McDonalds works closely with ranchers, growers and suppliers to ensure food quality and freshness. McDonalds only serves name brand processed items such as Dannon Yogurt, Kraft Cheese, Nestle Chocolate, Dasani Water, Newmans Own Salad Dressings, Heinz Ketchup, Minute Maid Juice. McDonalds takes food safety very seriously. More than 2000 inspections checks are performed at every stage of the food process. McDonalds are required to run through 72 safety protocols every day to ensure the food is maintained in a clean contaminate free environment. McDonalds was the first restaurant of its type to provide consumers with nutrition information. Nutrition information is printed on all packaging and more recently added to the McDonalds Internet site. McDonalds offers salads, fruit, roasted chicken, bottled water and other low fat and calorie conscious alternatives. It has branded menu items e.g. Big Mac, Chicken McNuggets, which further promote McDonalds. McDonalds Egypt: Has the second largest market share in Egypt with branches exceeding 60. Fastest delivery service provided in Egypt. Nutrition information is printed on all packaging Safety protocols and quality assurance to serve best quality food. More than 92% of suppliers are Egyptian (Halal) Efficient assembly line to serve food as fast as possible with maintaining high quality. McDonalds is the first restaurant in Egypt to provide drive through in 7 branches. Has a joint venture with shell petroleum. Sponsors many events and football teams. Cares about the environment by recycling the oil used in cooking for delivery motorcycles.

Existentialism :: essays research papers

Existentialism Like "rationalism" and "empiricism," "existentialism" is a term that belongs to intellectual history. Its definition is thus to some extent one of historical convenience. The term was explicitly adopted as a self-description by Jean-Paul Sartre, and through the wide dissemination of the postwar literary and philosophical output of Sartre and his associates — notably Simone de Beauvoir, Maurice Merleau-Ponty, and Albert Camus — existentialism became identified with a cultural movement that flourished in Europe in the 1940s and 1950s. Among the major philosophers identified as existentialists (many of whom — for instance Camus and Heidegger — repudiated the label) were Karl Jaspers, Martin Heidegger, and Martin Buber in Germany, Jean Wahl and Gabriel Marcel in France, the Spaniards Josà © Ortega y Gasset and Miguel de Unamuno, and the Russians Nicholai Berdyaev and Lev Shestov. The nineteenth century philosophers, Soren Kierkeg aard and Friedrich Nietzsche, came to be seen as precursors of the movement. Existentialism was as much a literary phenomenon as a philosophical one. Sartre's own ideas were and are better known through his fictional works (such as Nausea and No Exit) than through his more purely philosophical ones (such as Being and Nothingness and Critique of Dialectical Reason), and the postwar years found a very diverse coterie of writers and artists linked under the term: retrospectively, Dostoevsky, Ibsen, and Kafka were conscripted; in Paris there were Jean Genet, Andrà © Gide, Andrà © Malraux, and the expatriate Samuel Beckett; the Norwegian Knut Hamsen and the Romanian Eugene Ionesco belong to the club; artists such as Alberto Giacommeti and even Abstract Expressionists such as Jackson Pollock, Arshile Gorky, and Willem de Kooning, and filmmakers such as Jean-Luc Godard and Ingmar Bergman were understood in existential terms. By the mid 1970s the cultural image of existentialism had becom e a clichà ©, parodized in countless books and films by Woody Allen. It is sometimes suggested, therefore, that existentialism just is this bygone cultural movement rather than an identifiable philosophical position; or, alternatively, that the term should be restricted to Sartre's philosophy alone. But while a philosophical definition of existentialism may not entirely ignore the cultural fate of the term, and while Sartre's thought must loom large in any account of existentialism, the concept does pick out a distinctive cluster of philosophical problems and helpfully identifies a relatively distinct current of twentieth- and now twenty-first century philosophical inquiry, one that has had significant impact on fields such as theology (through Rudolf Bultmann, Paul Tillich, Karl Barth, and others) and psychology (from Ludwig Binswanger and Medard Boss to Otto Rank, R.