Public Interest in Theories of Regulation Essay

Public Interest in Theories of Regulation - Essay Example Theories of regulation help us to find solutions so that investors do not get exploited. Public Interest in theories of regulation pertains to allocation of resources in a regulated manner to safeguard the best interests of public. These distributions may be haphazard or aimed towards satisfying fewer people’s interests, if not regulated. This failure of markets may occur due to several reasons such as: Absence of competition Monopolies try and create barriers of entry to other interested firms Asymmetry of information Products of public goods are produced The scarce resources get deployed towards their purposes with little resources remaining for other requirements. So, to avoid such discrepancies public interest of regulation has to be undertaken by the Government. (Hertog J.D., 1999) The Government will also intervene due to its own personal interests of: Gaining votes To act before any demand from public interested groups arises Acting as neutral arbiters before the issue becomes a problem However, there are cases where Governments also have failed as regulators as they are captured by self-interest of individuals who formed groups. The accounting professionals who have not confirmed themselves to self-regulation and legitimacy have thought of a way out of their irresponsibility. They started capturing the regulator and dictating it through manipulation of accounts. This is possible because accountants argue whether to release relevant or reliable information to the investor. In the guise of these terms, they undertake accounting standards which serve their interest and avoid regulation. Situation: The Act of Sarbanes-Oxley of 2002 is a classic example in this scenario. Public interest has made it mandatory that financial reporting has to adhere to the principles of corporate responsibility. Out of some eleven sections, 6 are construed to be very important as far as compliance matters. The gist of these sections is that financial reporting authoritie s have to prove their credibility very early by establishing detailed policy of financial security. They cannot relax till the end and try to capture public interests. They are required to report according to the IFRS mandates to the investors. (Anon. 2006). As per this mandate, Accounting Standards should also take into account social and economic consequences so that relevant and reliable information is pronounced to the investors. Private Interest Theory: This theory is based on the assumption that Government is not a neutral arbiter as supposed in public interest theory. It is in fact self-interested rationally due to various reasons such as: To avoid dispute with people of financial power during re-election To transfer their power readily if people who can help them in re-election so require. If they are in power, they would like to increase their wealth by doing so. If not in power, they want to attain power and so listen to these private individuals. There are many examples o f private interest. The Oil Spill in Deep Waters in 2010 would help us in understanding the process of domination of private

Violence in sports Essay Example for Free

Violence in sports Essay With the increase in society taking a stance against violence by many people, sports has become an area where some feel that the violent acts such as the hitting and fighting that occurs should be eliminated. You can not change something that has been around for so long because it would change the aspect of the game to something completely different. The elimination of violence should not be done in sport because the violence is a part of the game which would only hurt its popularity. The reasons that the violence is occurring in sport is due to six theories according to John Schneider. The violence in sport mirrors the violence found in society, violence as the result of economic incentives, the influence of crowd behavior on player violence, genetic causation for player aggression, learning theory and player aggression, and psychological stress and player violence (Lapchick 230). The theories of sport mirroring society, violence as a result of economic incentive, and the influence of the crowd behavior are the theories that I feel are responsible for the increasing violence in sports. Most people when involved in a highly stressful situation where violence is around would  probably resort to a fight to resolve their differences. In sport, why should we expect any difference. In events such as hockey games, where people are expected to hit and make body contact, sooner or later a fight will break out and the fans will yell and scream for their favorite player involved. Like anything, if people around us are applauding us for a certain act we have done, we will try to do it over so that we will continue to be praised. In sports, there are some players whose only role on the team is to protect and enforce the unwritten rules of the game such as in hockey where it is not right to fight  or hit a Wayne Gretezy or Mario Lemieux type of star player! . His economic incentive is to protect the team and if he does not, a new line of work might be in the future. All three of those theories relate closely to the role of the fighter in sport and why it is that he does commit the acts of violence. When leagues such as the National Football League (NFL) or the National Hockey League (NHL) are asked to try and remove the violence from their sport, they are hesitant because it is not what the fans want. Bryant and Zillman report that television viewers enjoy NFL plays more when they are rough and  violent (McPherson 294). Why should these leagues remove the violence that is occurring if they are making money and keeping people employed. The fans of the games want to see these situations and eliminating the fighting aspect would hurt the support. When I watch a hockey game or any other sporting event with contact, there is nothing better than seeing a good fight take place. One of the best-selling videos in parts of the Northeastern United States has been a collection of the best fights in the NHL (McPherson 294). Even former NHL president Clarence Campbell felt that the violence taking place in his sport was  called for and was reluctant to remove the fighting and the body contact because he knew that it is what the majority of hockey fans want. Fighting is a well-established safety valve for players. If violence ceases to exist, it will not be the same game. Insofar as fighting is part of the show, we certainly sell it. We do not promote it. We tolerate it and we bring it under disciplinary control which we believe satisfies the public (Snyder 201). Its better that the violence take place between two willing combatants such as in sports than in a situation involving spousal abuse where the majority of the times the  female is being attacked against her consent. Allowing people not to be able vent their frustrations through sport in my mind would increase the violence that is happening away from the playing field. It is a known fact that sports does keep kids off the street and away from gangs which is why you see so many athletic and boxing clubs being run out of the inner city. It is allowing the youth to take that hostility out on a willing participant who is ready and consenting rather than against an innocent bystander. Some individuals have gone as far as saying that sport is creating a deviant subculture wherethese athletes are becoming the opposite of what was intended for them. The emphasis in formalized sport on victory may, in fact, promote deviant behavior and poor sportsmanship (Snyder 101). I would have to totally disagree with the above quote because being an athlete myself, I can never recall a time when I could have related my deviant behavior to my sporting past. Sports does not promote poor sportsmanship, it creates a drive to succeed within yourself and to try to do the best at whatever you do whether it be in sports, school or at a job. The violence that is occurring today is not occurring more than it  was ten or twenty years ago like some people might suggest, it is only being shown and talked about more by the mass media. If there is one group to blame for the increase in violence I feel that it would be the media, not the athletes themselves. If you turn on the television to watch a sportscast, it will always glorify an act of violence like a hit of the night or repeats of some type of fight whether it be in hockey, boxing or a bench-clearing brawl in baseball. I can recall on numerous occasions where the media has hyped up a hockey game involving two tough guys and creating a hysteria in sporting world wanting  to see the outcome of the fight. Is this wrong for the media to be encouraging and glorifying the violence in sport? I dont think so because the fans want to see it and like it or not, it is here to stay. Look at sports like boxing for example, who relies on the media to increase the sports fans interest in an upcoming match. When you can only fit approximately 17,000 people into a Las Vegas boxing arena, the money is not made at the gate (Lunney 39). Millions and millions of dollars are gathered from pay-per- view television where again millions of spectators are waiting to see the outcome  of a match like the one two weeks ago involving Mike Tyson and Frank Bruno where Tyson made an easy $30 million Lunney 39). We as society are attracted to this sort of sport violence and there is nothing we can do about it to change it. Should we take steps to discourage the violence in sports is a question that is being asked today due to the glorification of certain events like University of Moncton-University of Prince Edward Island hockey game where a referee was assaulted on the ice after disallowing then allowing the same goal. This kind of violence occurs very little in the sport of hockey considering the  amount of games that are played throughout the year. Sure there are acts like these but they are not the norm. It would be hard to eliminate violence that is in sport because it has been there for so long and is a part of the game. Fans do not want to see it be removed because it is sometimes the only part of the game that is interesting if the game is dull. Players know that a good, solid hit or a bit fight can sometimes put momentum on their side giving them extra drive to pull ahead in the game. Violence in sport is not having a negative effect on society, it is only allowing fans to !enjoy themselves while they are watching a particular sport. Yes there are instances where players and fans do go overboard and get carried away causing fights and sometimes riots, but it is not very often. When it does happen, it is glorified so that people think sports are played by bozos and goons who can only fight. The violence that is in sport is here to stay and should be left that way so that the real fans who know what is going on can enjoy the sport that they have took an interest in instead of media types and others who do not have a clue in what they are talking about when saying that the violence in sports should be eliminated.

Market Growth And Competitive Positioning Growth Strategies

Market Growth And Competitive Positioning Growth Strategies Nobody plans to fail but fails to plan. Marketing Planning is the first and foremost activity that a company should perform before embarking on a mission such as launching a new product into the market or revamp of existing product line. Not just in the case of new product launch, but also marketing planning provides a strategic direction to the company in terms of increasing the market share, building brand value and thus obtain increased revenues. 1.1 SOSTAC Model SOSTAC is a renowned model in marketing planning which is widely followed across several industries. It is also claimed to be the most powerful technique of in helping the companies to plan their marketing process. SOSTAC stands for Situation Analysis, Objective Analysis, Strategy, Tactics, Action and Control. Situation Analysis helps visualize the internal and external factors that affect the company which prevail at a given time. This analysis mainly comprises of employing SWOT technique to understand the situation at company level and also PESTLE technique to analyse the global environment which impacts the industry in which the company is operating. By carrying out this analysis, the company can get a snap shot of the current situation which will help the managers to take necessary actions to take advantage of the situation. Elements such as performance, competitors and customers are analysed in this stage. Objective Analysis will provide a clear path to the company in terms of the revenues and sales targets that should be achieved in a stipulated time limit to obtain the desired market share. The main outcome of this analysis is to shape the marketing strategy for the company based on the corporate strategy as to what the company aims to achieve within a time frame. Strategies part of SOSTAC mentions about the need for segmenting the target market and then specifically design the products based on the needs of the customers in each segment. In this stage, the company will go onto design its individual strategies on segmentation, positioning and competitiveness to place the product in a safe position in the market. Strategy emphasizes on the need for designing a USP for each of the product to give it a competitive edge over the existing products in the market. Tactics will help design the 4Ps of marketing by carefully selecting the right mix in order to achieve optimum results in terms of sales. Tactics also inform about the different ways of promotional activities and communication techniques that a company should take up in order to get the attention and create awareness among the target market. Actions refer to the action plan the company should have about who does what and how the strategies are executed. The focus of the company at this stage will be budgets, staff and risk analysis. The allocation of resources and work break down structure are defined in this stage as well as key performance indicators are determined along with the bench marks that are supposed to be achieved. Control deals with the measurement and monitoring of the effectiveness of the strategies that are followed. It mainly revolves around the measurement of performance in each communication channel in terms of ROI (Return On Investment) for the promotional activities. 2. Importance and Scope of Internal and External Auditing Marketing audit forms the base of marketing planning. It is divided into two types, internal and external auditing. The aim of any auditing activity is to review the effectiveness of existing processes and suggest necessary improvements to be made. Internal auditing helps to analyse the strengths and weaknesses within the company and the way the company is performing whereas external auditing helps to assess the external environment that will affect the operations of the company. A wide range of tools are used to carryout auditing such as SWOT analysis, PESTEL analysis, Porters Five Forces analysis etc. Both the audits together give a multi-faceted approach to look at the companys operations and the need for improvements. The aim of internal audit is to measure the performance of the resources and processes in the company and find the gaps where improvements are required. The main focus of this audit is to review the marketing process and quantify its effectiveness in terms of achieving the sales targets and objectives. Aspects like distribution channels, communication channels, customer interaction, product price and product design are analysed in the internal auditing. The aim of external auditing is to provide an Outside-in view to the company by analysing the external factors such as the competition in market place, the consumer buying behaviour and the trends in market. This assessment will enable the company to predict the dynamics of the market and take necessary actions to sustain and grow within the industry. The global environment of the industry in which the company operates will be analysed by looking at the factors like polity, economy, society, technology, legislature and environment which have a direct impact on the business. This analysis will be helpful in redesigning the business strategy to match with the environment. 3. SWOT and TOWS Process SWOT analysis is carried out at the organizational level to observe the internal capabilities of a company and match them against threats and opportunities presented by outside factors such as competition. It is one of the simplest techniques to conduct internal audit. The main focus of SWOT technique is to analyse the internal weaknesses that can be converted to strengths as well as work on strengths to take advantage of the external opportunities in the market. The limitation of SWOT analysis as tool for designing strategy is that it will not include all the necessary dimensions to be analysed for providing a robust strategy. In order to overcome the limitations of SWOT, Weihrich (1982) developed TOWS technique that will help the managers to go a step further in analysing the state of the company at a given time. TOWS framework is considered to be a situational planning tool that provides more number of parameters to analyse and give a holistic view for designing the strategy of a company. The technique of TOWS analysis is to compare each strength and weakness to each opportunity and threat in the form of a matrix which provides a more comprehensive solution for devising the strategy than in a traditional planning process like SWOT. TOWS technique involves 4 types of analyses as follows: SO: Strengths- to-Opportunities ST: Strengths-to-Threats WO: Weaknesses-to-Opportunities WT: Weaknesses-to-Threats For all the four analyses mentioned above, a matrix can be designed to map each element with the other. The following figure will describe a typical Strengths-to-Opportunities matrix based on the strengths and Opportunities which originated from SWOT analysis: SO Matrix Strength1 Strength2 Strength3 Opportunity1 Opportunity2 Opportunity3 TOWS analysis has to be conducted in succession to SWOT where initially the strengths and weaknesses of the organization are identified. Once the list of SWOT elements is obtained, the organization should then develop strategy to attack the external opportunities with help of its strengths and try to convert the threats into opportunities. This process is done in the TOWS analysis which gives a rounded perspective for the managers to tally and improve every row element in the TOWS matrix against every column element as shown above. Hence both SWOT and TOWS analyses complement each other to inform strategy for an organization. 4. Segmentation, Targeting and Positioning Strategy formulation is the key to success for launching a product into the market. The foremost objective of any strategy is to give a sustainable competitive advantage to the product over its rivals in the market (Barney, 1991). According to Kotler, the essential elements of any organisations marketing strategy are segmentation, targeting and positioning. These three processes are collectively and shortly termed as STP. Segmentation Dividing the target market into specific groups based on the demographics, habits and location is called Segmentation. The target market is grouped based on the factors like age, sex, annual house hold income etc. This process is very crucial in forming the market strategy because it will inform both product development team and the marketing team on what products to be designed and how they can be promoted to the different sections of people respectively. Effective marketing is all about making what you can sell, but not selling what you can make (Ali, 2001). For example a simple segmentation of market for a Sports Footwear manufacturer can be based on the following factors: 1) Type of Sport 2) Percentage of Men, Women and Children interested in different sports Based on the above segmentation, the company would then decide on the type and quantity of footwear to be manufactured as well as how to market it to the target customers in order to achieve the sales objectives. Therefore Segmentation directly informs the marketing strategy in the initial stages of formulation. Targeting Once the segmentation of customers is over, then the company has to devise strategies to target the identified segments by designing the products that closely match their requirements which could generate optimum sales revenue. Targeting is to identify the target customers who will potentially buy the product when it is out in the market. This process involves identifying three target groups which is mostly common to many industries, the niche customers group, mass customers group and the differentiated customers group. Niche Market: The products designed for this segment are very specific and tailor-made in order to suit the particular requirements of very few customers who are ready to pay premium prices. In Niche markets the volume of sales is very low but sales revenue is high due to premium prices for the heavily customized products. Example: Equipment manufacturer for military needs. Mass/ Undifferentiated Market: In this market products are designed to suit the generic needs of customers rather than meeting specific requirement of each customer. The prices for this target market are relatively low and the companies can achieve economies of scale by doing batch production. In this segment the volume of sales are high and the revenues depend on the volume of sales. Example: Fast moving consumer goods like cosmetics etc. Selective/ Differentiated Market: The needs of customers in this target market are similar but specific. The main reason for companies to address this market is to enhance customer experience and thus grab a significant market share by surpassing the competitors. Product price is slightly higher but is complemented by customer satisfaction hence resulting in increased market share and sales revenues. Example: Apple iPhone can be a classical example of differentiated target market product as it provides enhanced user satisfaction at a premium price. Positioning Any company thinking of introducing a new product into the market should create a launch pad for it as to define the position where it fits into the existing space in the market place. This act of identifying and defining the position can be called Market Positioning. In this process, the main focus is on the quality and the price of the product to be launched. Therefore positioning process should start by identifying the gap in the market place where there is less density of competitors and bleak possibility for new entrants to occupy that position. Market positioning mainly depends on which type of competition is prevailing in the industry (Monopoly, oligopoly, Perfect competition). The below figure demonstrates a situation where there are 3 existing players and a possible market gap where the 4th player, a new entrant can position itself: HIGH PRICE C DHIGH LOW A BQUALITY QUALITY LOW PRICE In the above market place, each of the products are in a different position where the new product D has entered into the space of providing high quality products at a price less than premium. This space was earlier empty as all the other three players are not providing as much quality at the price slightly higher and lower than that of D. Therefore it can be understood that product D can capture a significant market share if right marketing campaigns are adopted. 5. Strategies for Market Growth and Competitive Positioning Growth strategy After successfully launching the product in the market the companies should then look at enhancing the growth prospects for the product by designing appropriate growth strategies. Growth in terms of market share as well as sales revenues. There are various growth strategies like mergers and acquisitions, franchises, strategic collaborations and outsourcing. Ansoffs Matrix explains the various market growth strategies in detail which will help the organizations to select the appropriate strategy that best fits their case. Depending on whether the product and market whether they are new or existing a company should adopt a growth strategy. Ansoffs matrix is a tool whose output will provide a set of growth strategies which can be followed. Figure: Ansoffs Product-Market Growth Matrix Existing Product New Products Market Penetration Product Development Market Development Diversification Existing Market New Markets To understand the market growth strategy in more detail, consider the example of a company which wants to explore a new market by exporting its existing products to another country. Let us say, a UK car manufacturer finds a potential growth factor in Indian market, the strategy would be market development. In the process of Market Development the company should segment its target customers based on the socio-economic sections in the context of India and build an entirely new distribution channel in to sell the cars. The company should also change the pricing structure according to the prevailing competitive prices. Likewise, depending on the type of market and the type of product broadly four growth strategies can be adopted as shown in the figure. 6. Need for differentiated marketing mix Marketing mix essentially deals with the 4 crucial elements which form the core of marketing any product. The 4Ps stand for Product, Price, Place and Promotion. With the following example all the four Ps are explained: Example: Fashion Clothing for Teenagers Vs Formal Clothing for Older middle class Product: A right product has to be designed that exactly meets the needs of the target customers. Target customers in this case are teenagers and older people in middle income group. In UK the market size for clothing is dominated by Women with more than half of the total value of the sector (KeyNote, 2009). By value womens garments contribute for  £19.1 bn whereas Men and Childrens garments are at  £11 bn and  £7bn respectively of the total market value of  £37.2bn as of 2008. The variety of clothes for women is huge and for simplicity purposes only Mens clothing is discussed in this context. Teenagers: Population in the age of 15 to 19 can be treated as active teenagers. Teenagers generally like to be trendy and fashionable. So the product for this target market should reflect the same in its design and appearance. Trousers: Teenagers prefer Jeans for trousers with various styles according to their tastes like boot-cut, low waist, straight fit. T-Shirts: Teenagers prefer round-necks over collar T-shirts Older Middle class: The average annual house hold income in UK per capita is  £14,921 as of 2008 (KeyNote, 2009). The target customers, older middle class population in UK belong to the social grade B based on the classification of the Office of National Statistics. According to the buying behaviour based on age, sex and social grade the penetration is observed to be more in the clothing accessories like rain coats, jackets and polo shirts in this segment (Older Middle class). Hence the products designed for this segment should take the above trend into consideration for selling the clothes easily. Price: Price is the most crucial factor that can influence consumer buying decision and hence should be fixed by considering the factors like right price for right quality and the competitive prices in the market for similar products. In the context of clothing, most of the brands have a varying price structure based on the style and the quality of material used for production. For example, jackets made of cashmere wool are costlier than other ordinary wool and there would not be much price difference in this segment across the brands. Price for natural fibre-made clothes is always premium while there is a great variation in the prices of clothes made up of man-made fibre like Viscose, Acrylic, Polyester and Poly Propelene. As the investment in designing fashionable out fits is high, the price for clothes made for teenagers is higher than that of the clothes designed for Older people. Prices Jeans: Price varies depending on the style Boot-cut:  £15 to  £30 Narrow-fit:  £20 to  £40 Formal Trousers:  £10 and above depending on the fabric T-shirts: Price varies depending on the material Cotton round-neck:  £10 Cotton Polo:  £15 and above Polyester round-neck: From  £6 onwards Place: Place is where the product is available for the customers to purchase. The places might range from a corner shop to that of high street stores and large wholesale stores. There were around 3,530 enterprises in UK that are involved in clothes manufacturing and there is a strong distribution network in UK for clothing manufacturers (KeyNote, 2010). Clothes can be made available at a variety of stores across all the regions in UK. The places which sell clothes in UK are Super markets, sports shops, department stores, independent stores, mail orders and online stores. Teenagers: As the clothes made for this segment are fashionable, they need to be located in an eye-catching area like high street retailers and sports stores. However a large number of clothes can also be sold through online retailer like Amazon which is quite popular among internet users. Older Middle Class: The major place for sales in this segment would be large supermarkets. Older singles and couples visit large supermarkets for grocery and household needs quite often, therefore clothes in this segment might find right place in super markets for large volume of sales. Promotion Promotion is about communicating the brand and the products to the customer who will then make a buying decision. Without the awareness of the brand, the customer would hardly make a purchase. Therefore quantity of sales is directly proportional to the effectiveness of the promotional activity. There are different ways of promoting a product. Advertisement, brand endorsements, email marketing, discount offers like buy 2 for 1, pre-launch and post-launch promotional campaign etc. are some of the commonly adopted promotional techniques. Teenagers watch television quite regularly and hence it is a good medium to advertise. On the other hand, fashion magazines and internet are also very popular among teenagers and advertising on these might attract them to buy the clothes. Older people might not be as good in using the internet as computers are modern and they might feel it difficult to adopt. However television and magazine advertisements might boost up the sales for the clothes in this segment.

The 2008 Beijing Olympics: China Pushes Towards Modernization Essays

The 2008 Beijing Olympics: China Pushes Towards Modernization The Olympics are always used as a way for the host city to put on a display of its culture and show the world its myriad social and economical triumphs. The host country can, in just a couple weeks, show the world what a wonderful place it is. The Olympics have in the past been able to prompt a world awareness of the host country and create a lingering legacy. Beijing will attempt to do all these things, but the stakes will be much higher. China is the most populous country in the world and at the center of many global issues. With its accession to the World Trade Organization (WTO) in 2001, China made a big step in accepting the challenge from other world powers to open up its markets, address human rights, and transform itself from a developing country to a modern world power. With its official Olympic Action Plan, Beijing has made it its mission to directly address these issues with its emphasis on the concepts of â€Å"Green Olympics, High-tech Olympics, and Peopleâ€℠¢s Olympics.† Indeed, Beijing is maneuvering itself into position to use its fifteen minutes at the center of the world stage to put on quite a show. At the same time, Beijing can use the opportunity of putting on the Games to better its economic position in the world. China’s economic growth has been strong due to foreign investment in Chinese manufacturing. The trend will continue. Foreign investment for the Games will stimulate growth while Chinese manufacturers will be able to exploit the new export market for Olympic goods. At the same time, China hopes to boost its position in making its own high tech developments to go along with its already strong manufacturing sector. While change in C... ...ent Strategy: Issues and Prospects. Japan: Institute of Developing Economies, 2001. Phillips, Richard. â€Å"Big Business Demands a Corporate Olympics.† 16 March 1999. World Socialist Web Site. 1 June 2003 . Studwell, Joe. The China Dream: The Elusive Quest for the Greatest Untapped Market on Earth. London: Profile Books , 2002. Tseng, Wanda, and Markus Rodlauer, eds. China: Competing in the Global Economy. Washington D.C. : Interational Monetary Fund, 2003. US Commerical Service. â€Å"Beijing 2008 Olympics.† 2003. 1 June 2003 . â€Å"US textile quota plan critized.† Xinhua Economic News Service [Beijing] 25 April 2003. Webber, Michael, Mark Wang, and Zhu Ying, eds. China’s Transition to a Global Economy. New York: Palgrave Macmillan, 2002.

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The learning objectives for these BUS 1100 Introduction to Business individual assignment are as follows: 1 . To provide an opportunity for the students to learn and understand the complex nature of organizations and the major Influencing factors upon them; 2. To gain practical Insights on the workings of the various business functional areas, their roles within business, their interrelationships and Interdependence. 3.To familiarize the dents with the nature of managerial actively and roles played by a manager In an organization. 4. To enable students to work Individually and to do more readings regarding the topic tested. TASKS As the head of your College's Marketing Department, you are required to address a group of potential investors on your organization's marketing strategies. Develop an outline with the key points that you would cover in your speech, including : Profiling of the marketSegmentation and Targeting strategies Marketing Mix strategies Marks – 20 marks Number of words required = 1000 words REQUIREMENTS 1 . All facts obtained must have proper referencing using Harvard referencing system. Cut and paste from other sources are not acceptable. 2. Start each chapter on a new page; numbered the pages (at the bottom centre) except for the Cover page and Appendices; sources of tables, graphs and other diagrams must be referenced. Considered as part of the write-up. 4.No requests for extension of deadlines will be entertained except for extenuating circumstances for such matters as illness, severe and Justifiable personal problems or other factors over and above those normally experienced by students, which may have adversely affected their performance (students must show evidence and proof of extenuating circumstances). Recommended Report Format 1 . Cover page 2. Assignment instruction 3. The assignment Introduction Segmentation Targeting strategies Conclusion 4. Reference list

HRD in Bangladesh: Chronological Background Essay

Human resource development (HRD)( is the most useful device for enhancing the knowledge, skills, and attitudes of managers to accomplish their tasks efficiently. It helps inculcate right values and attitudes among the managers as well as administrators and their subordinates. It keeps them abreast with changes taking place in various spheres. It is thus, an investment in human resources to ensure the continued quality and adaptability of the administrators of both public and private sector organizations to change and their ability to grasp contemporary social and economic problems. Today it has come to be regarded as very vital and a precondition for national development. In today’s world everything is changing rapidly and every country has to cope with such changes. The strong urge felt by governments to formulate appropriate policies, make timely decisions and implement those decisions to meet the changing demands of the citizens, force them to improve the managerial skills and competence through systematic training. Even the poorer nations of the world now embark upon building training infrastructure for the development of their human resources in an attempt to achieve the goals for wider social, economic and political development. They are often supported in their efforts by international donors, whose advocacy of good governance is another important reason for the increasing emphasis on training and the consequent expansion training arrangements in poorer countries. With a view to contribute in our national development, a good number of public and private training institutes have been playing their role since Pakistan period. In 1960, Gazetted Officers Training Academy (GOTA) was set up in Dhaka for regular and systematic training of the civil servants. National Institute of Public Administration (NIPA) was set up at Dhaka in 1961 mainly to impart public administration training to the mid-level officers of central and provincial governments, autonomous and local bodies. At the same time Bangladesh Management Development Center (BMDC) was established under the Ministry of Industry in order to develop our manpower into human resources through management training. In 1970, BMDC turned into an autonomous training institute. To cater for the training needs of the senior administrators, another training institute; Bangladesh Administrative Staff College (BASC) was established in 1977 as an apex institute. In 1984 the government merged NIPA, COTA and BASC to the Public Administration Training Complex (PATC). PATC, later renamed as Bangladesh Public Administration Training Center (BPATC), is entrusted with the responsibility of imparting training to officers of all categories. In order to synchronize the efforts of different training institutions and to make training relevant to the process of national development, a National Training Policy was formulated in 1986. At present many training institutes like BCS (admin) Academy, Bangladesh Institute of Management (BIM), Bangladesh Public Administration Training Center (BPATC), Land Acquisition Training Center (LATC), Bangladesh Academy for Rural Development (BARD), Academy for Planning and Development (APD), Rural Development Academy (RDA) and National Academy for Education and Management (NAEM) are playing a vital role in our national development as the public training institutes through training activities. Besides these, few NGOs like HAMIBA HRD Centre, BRAC, Steps towards Development (STD), PROSHIKA, Resource Integration Centre (RIC), SKILL (Specialized Knowledge and Information Liner for Life), SPEED and so on are initiating training activities as private sector training institutes for our national development. [pic] ( HRD is a process of developing human resource through appropriate need based training. ———————– HR Functions: Employee Development Objectives: After reading this chapter you should be able to †¢ Be familiar with HRD programs in Bangladesh †¢ Identify the HRD approaches †¢ Distinguish between HRD and HRM †¢ Discuss the activities involved in HRD process

Ozone Holes essays

Ozone Holes essays The ozone layer is an invisible layer in the stratosphere. It has always been needed by all life on earth, as it absorbs the ultra violet radiation (UV) from the sun. Recently a large hole has appeared in the ozone layer over the Antarctica, and a similar but smaller hole has been found over the Arctic. The problem with the ozone holes was first noticed in the 1970s by a research group from the British Antarctic Survey BAS). The measurements were first taken in 1985, the drop in the ozone was so dramatic that the scientists believed that their instruments were malfunctioning so they replaced. Then they confirmed their earlier measurements. Scientific research has also explained that the cause of the ozone depletion is the release of certain industrial chemicals into the atmosphere, particularly CFCs (chlorofluorocarbons). Due to the thinning of the earths ozone layer, a great amount of skin burning UV radiation from the sun has reached the earth. Increased exposure to UV radiation has been shown to harm human health, damage freshwater and marine ecosystems, reduce crop yields, and affect forests. The most basic impact for humans is the increase in skin cancers. Overexposure to the UV rays can also cause eye damage and may even weaken the immune system. The increased UV levels will also have an impact on agriculture. It has been observed that some crops have shown decreased growth as a result of exposure to increased UV radiation. Studies have shown that a 10% increase in UV rays would result in losses of $192 million per year to sensitive crops. In marine ecosystems, UV can damage the tiny single-celled plants, known as phytoplankton, which form the base of the food chain. Decreases in the food chain at this early stage may have effects throughout the entire system, and could ultimately affect fish populations. Scientists feel that the ozone layer should recover if the substances that destroy it are elimi...

Exploring Racial Segregation in Holly Hills

Exploring Racial Segregation in Holly Hills Free Online Research Papers De facto racial segregation is a common practice in the United States today. The civil right movement fought to abolish this practice. Winning its first of many legal victories in 1952 with the Brown vs. Board of Education Case, the Supreme Court’s ruling required the segregation of schools to be phased out â€Å"with all deliberate speed†. (Desmond, Emirbayer, 2010) This Vague suggestion allowed public schools to take their time carrying out the court order. This in turn caused a backlash that can still be felt today. Due to property covenants and the discriminatory practice of redlining minority populations are currently severely concentrated in almost every city in America. According to the King county census (http://www5.kingcounty.gov/KCCensus/), Washington state is home to 5,894,121 people, 1,737,034 of those people live in King County and 75.7% are Caucasian, only 5.5% of those people are of Hispanic/Latino descent. I have gone looking for them and found the largest concentration of our Hispanic population in census tract 218.0.The block group that contains tract 218.0 consists of a 36.1% to 41.5% Hispanic population. Tract 218.0 runs along the king county/Snohomish county border, between NE Bothell and NW Woodinville. In the middle of this tract is a neighborhood named Holly Hills. I will explore this neighborhood and as a comparison I will explore a neighborhood that the 2000 census finds to contain a pradomately Caucasian population but first let’s explore Holly hills. As I walked through the Holly Hills community I quickly realized it was a neighborhood that consisted of entirely manufactured homes. I started my expedition at the community club house. This was a modest building in the center of the neighborhood that the residents, or anyone for that matter, could rent out for events and the homeowners association used it for events, like the pot luck they are going to be having next week. On one side of the club house is a gated pool and on the other is a large grass field and a diminutive playground with mix matched play systems. You could tell some of the structures where recently upgraded while others were relatively older. The playground was occupied by what appeared to be a family, possibly a biracial couple, playing with their children. Aside from than this family, I saw about twenty other people, of many different races, on my walk through this neighborhood on a bright and sunny Sunday afternoon. The residents that I did see seemed to be m iddle class, although on the lower end of the middle class, economic spectrum. I would say seven of the twenty people I saw appeared to be of Hispanic descent, about 8 were Caucasian, three were Asian, and one was native American and semmed friendly and some even waved as I strolled through their neighborhood taking pictures. While walking a snaking route through this community’s pot hole riddled streets I noticed that there were a lot of homes for sale, at least one on each block. This is one of the few manufactured home communities where you own the land as well as the home. The median price of homes here is $202,375 and the average home is 1393 sq. ft. that is a cost of $124 per sq. ft. (Reed A. May 16, 2010) As far as I can tell this area appears to be in the process of gentrification, wealthier individuals are beginning to move in to this neighborhood that was previously only inhabited by lower income families (Desmond, Emirbayer, 2010), with this abundance of homes for sale at such reasonable prices I wonder what this neighborhood will look like in a year from now. The closest school to this neighborhood is the K-6 school, Woodin Elementary. Woodin is in the Northshore School District and is the only school in the district that offers a bilingual educational program. According to Jill Crivello, the principal at Woodin elementary, the dual language program is open to both native English speaking students and native Spanish speaking students. This program is beneficial to both types of students in three ways. First, it helps develop cognitive abilities due to the fact that bilingual students execute better divergent thinking, pattern recognition, and problem solving skills. It also benefits the students in a socio-cultural aspect since adeptness in two languages allows students to widen their world views by interacting with peers who are fluent in the â€Å"target† language, and students are exposed to apposite social convections of language. Lastly this program opens up economic opportunities as bilingual individuals are in a higher deman d in the employment arena. (Crivello J. 2010 May 14) This program was also the reason that Northshore School District won the 2005 Diversity award during the WSSDA annual conference in Seattle. (http://wssda.org/wssda/WebForms/ EnUs/News /2005/20051122_divawards.asp) This elementary school is the only school in this district with a large enough Hispanic population to execute the dual language program properly. As a comparison I also researched another school in this district, Hollywood Hill elementary, this schools population is predominantly, 84.4%, Caucasian, and located in the affluent neighborhood where the school gets its name from, Hollywood Hills. When comparing schools there is not much of a difference in WASL test scores yet poignant differences can be seen on almost every other aspect of the schools dynamics. Hollywood Hill elementary has a much smaller student base, resulting in a smaller teacher/student ratio and 64.4% of the teachers hold a master’s degree. (http://reportcard.ospi.k12.wa.us/SideBySide.aspx?schoolId=1631Org Typed=4reportLevel=SchoolorgLinkId=) As I explored the surrounding Neighborhood I noticed obvious differences between this neighborhood and the Holly Hills neighborhood. Let me elaborate, The Hollywood Hills neighborhood is in census tract 323.2 and the residents here are 92.6% Caucasian. (http://www5.kingcounty.gov/KCCensus/), Unlike the previous neighborhood I could not walk around to explore Hollywood Hills due to the fact that the houses in this neighborhood are on extremely large lots of land surrounded by woods and there were few sidewalks and no safe way to walk on the street. The houses where very large and the yards where meticulously landscaped. I noticed a few houses that were for sale and discovered that the median price of a home in this area is $875,492 with the average sq. footage of a home being 3,282, that equals out to $235.84 per Sq. ft. (Reed A. May 16, 2010) I did not see any people on the street, walking around, or any children playing on the playground. I cannot say for sure if their where no chi ldren present at, what appeared to be, the community park, I was unable to tell due to the fact that the park was behind a locked iron fence and the play equipment was far enough from the street that recognizing individuals was nearly impossible. During a time when most families would be home eating dinner I noticed an absence of cars in driveways or on the streets. Everything seemed very sterile, devoid of all neighborly interaction, and to be completely honest I was extremely uncomfortable driving around this community. On the outskirts of this neighborhood I did come across an equestrian center that was offering riding lessons to the public. The individuals present in front of the welcoming center where friendly and cordial. They were willing to talk to me about the neighborhood and described it as a pleasant place to live, where everyone minded their own business. As I wandered through out the two neighborhoods I noticed divergences, other than the exceedingly obvious economic differences. Disparate from the Holly Hills neighborhood, Hollywood Hills showed no displays promoting community events and was lacking the appearance of what I would consider social interactions. I also noticed that the Holly Hills neighborhood had access to public transit, King County Metro stops where prevalent, where the Hollywood Hills neighborhood lacked any form of public transportation. This can be explained by the need for public transit if one was to assume that the residents in Hollywood Hills probably do not need to take the bus. In both neighborhoods I observed vehicles driving on the residential roads and noticed a minor difference in the quality of personal transportation. In Holly Hills the vehicles were slightly older, less expensive models that where considerably more economically friendly like Honda, Toyota, and Mitsubishi. Whereas in Hollywood Hills they were newer luxury models like Porsche, Lexus, and Mercedes they were also predominately SUV’s and therefore less eco-friendly. As I look back on my exploration into racial segregation I am left with many questions. I don’t understand why anyone would chose to live in a neighborhood that was entirely lacking any sense of community. With wealth do you also acquire a taste for social isolation? If so, I don’t think I will aspire to obtain the title of affluent. I enjoy the friendly relations I have with my neighbors and if given the choice would rather have that then a huge home and an overabundance of resources any day. The Hollywood Hills housing development is an unequivocal example of how racial segregation makes close-knit communities and any true sense of humanity impossible. The residents in the Holly Hills community seemed to have achieved a reasonable form of racial integration, a melding of separate cultural elements into a balanced community. America’s racial segregation is still exceedingly prevalent, however I am hopeful that one day will overcome the misery that racial dominat ion perpetuates, it is an unnecessary wall put up between neighbors and the loss of a piece of our humanity. Resources Crivello, J. (2010 May 14) Personal Interview. Principal of Woodin Elementary Desmond, M, Emirbayer, M. (2010) Racial domination, racial progress: the sociology of race in America. New York, NY: McGraw Hill. King County (2000) King County Census Data: Tracts and Blocks. Retrieved May 15, 2010, from http://www5.kingcounty.gov/KCCensus/ OSPI (2009) Office of superintendent of public instruction Washington state report card. Retrieved May 18, 2010 from http://reportcard.ospi.k12.wa.us/SideBySide.aspx? schoolId=1631OrgTypeId=4reportLevel=SchoolorgLinkId= Reed, A. (2010, May 16) Personal Interview. Windermere real estate agent of Redmond. WSSDA (2010) Northshore and Shelton school districts receive WSSDA Diversity Awards. Retrieved May 18, 2010, from http://wssda.org/wssda/WebForms/En-Us/News/2005/20051122_divawards.asp Research Papers on Exploring Racial Segregation in Holly HillsComparison: Letter from Birmingham and CritoHip-Hop is ArtPETSTEL analysis of IndiaThe Relationship Between Delinquency and Drug Use19 Century Society: A Deeply Divided EraPersonal Experience with Teen PregnancyCapital PunishmentInfluences of Socio-Economic Status of Married MalesQuebec and CanadaTrailblazing by Eric Anderson

Principles & Practice of Nursing Adults & Sciences applied to Adult Essay

Principles & Practice of Nursing Adults & Sciences applied to Adult Nursing - Essay Example There are various sources of pain. In the same manner there are different types of pain experienced by normal human being. In today’s modern world, people can also have varied reactions to pains depending on the source or type of pain and other external factors such availability of medicine, or medical practitioners or the capability of one’s body to disregard the pain. With the intensity of effect of the pain into man’s psychological, physical and physiological well-being, it is then important to understand the pain and pain management’s life and behavioral sciences’ point of view. The results of this study will prove to be beneficial to practitioners in the medical field such as the nurses and/or the nursing students. Information that will be gathered in this study will help such practitioners in understanding the patients very well, the kinds of pain they may be into, and how to assist them when they are in pain. The results of this study will, of course, ultimately play an important role both in the nursing profession and the patients as well. This research undertaking will also be significant to educational institution. Teachers and/or educators of the aspiring medical practitioners can use this research paper as a reference material in imparting knowledge to the students. The data gathered in this paper can serve as a good source of information for the aspiring medical practitioners, such as the nurses, in how they will handle their future patients. Lastly, this paper will be very useful for other or future interested researchers who will be inclined to study topics related to this one. This cans serve as a guide or basis for them on how they will go through with their own research. The results from his study can also be used as a good reference point for their own research undertakings. This study uses the reviews and

(managing human capital) Traditional performance appraisal methods and Essay

(managing human capital) Traditional performance appraisal methods and why it leads dysfunctional behaviour - Essay Example Performance appraisals are undertaken to assess the individual, a team, or an organisational unit's progress as far as its function is concerned. They can be based on personal assessment of the ratee based on a prepared rating scale depending on the systems preferred by the management. In the general context, performance evaluation is a good tool to reward and recognise outstanding performances and correct or counsel employees with poor accomplishments (US Department of the Interior, n. d) Traditional methods of performance appraisal methods may differ in usability between private and public organisations. But they have similarities as far as the rating systems are concerned. Old systems use review processes in which the supervisor writes his ratings and opinions of the performance of a subordinate based on a form. In some organisations, the staff member is asked to fill out a self-review to share with the supervisor. In most cases, the appraisal reflects what the rater can remember and not a comprehensive evaluation. It is based on feelings and can be judgmental in nature (Dulewicz, 1989) Considering that humans have emotions, traditional assessment techniques and even some present methods are mostly ceremonial rather than a thorough assessment of the personnel's o

Answer one simple guiding questions sheet Essay Example | Topics and Well Written Essays - 250 words

Answer one simple guiding questions sheet - Essay Example ch is different from the political approach in the sense that it is more contextual and identifies a broad system in this issue rather than blaming the proximate and local forces ( as in the case the political approach). The apolitical approach is not devoid of a political stance since acknowledges the effects of human activities on a natural wildlife setting but denies their isolation from it as they are regarded part of the biodiversity Ecoscarcty account shows that a crisis due to scarcity of natural resources in the human-environment-relationship affects the whole biodiversity system and this means there is clever use of substitutes and new technologies and techniques are put in place to increase efficiency thus more alternative ways of sustaining the growing population. This results to infinite resource production bringing an ecological balance in the whole system. The Modernization account shows how modern technologies can guide natural resource management; exploitation and conservation through taming resource degradation and environmental destruction. The two accounts are apolitical since they view the human-environment relation as being interdependent. The political Ecology as a hatchet prunes away methods, stories and policies that create pernicious environmental and social outcomes. It is also an hatchet to stories and myths that seek to explain the influence of the accounts on political and ecological change.( Davis, 2007,p.10).On the other hand the political ecology as a seed is progressive and not retrospective and reactive since does local knowledge documentation and seeks to recover disappearing knowledge and practices and how they became part of the alternative development strategies. The first thesis is the Degradation and Marginalization shows how overexploitation on local production systems can lead to poverty and this can occur in a cyclic manner leading to a sustainable community management and a decrease in the equity of resource

Interpreting and Applying Legislation Assignment

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Peer rejection Term Paper Example | Topics and Well Written Essays - 1750 words

Peer rejection - Term Paper Example dolescent is becoming hostile, aggressive or even violent and taking inherent action to ensure that the child takes positive steps to deal with a situation more productively. Those with anger management problems often manifest their hostilities in the form of fighting, destruction of property, verbal abuses, manifesting angry outbursts, or even manipulative behaviors against others. This essay explores the issue of the development of anger issues during the adolescent stage of development as a direct outcome of peer rejection. The essay further investigates treatment methodologies for adolescents that have developed anger management problems as a result of peer rejection, focusing on the implications of this hostility on current adolescent development and future adult social adjustment. Treatment methods differ in curbing anger management problems with adolescents and this research essay conducts a comparison and contrast to determine which treatment strategies might be most effective for a peer-rejected adolescent youth that has developed hostility problems. During the adolescent stage of development, peer opinion and acceptance become primary needs as the youth seeks establishment of a sense of social identity. It is during this period where adolescents define their sense of self-importance based on their ability to fit in with peers. When adolescents have perceived a positive sense of belonging, it can lead to increased self-esteem which has fundamental implications as to whether the adolescent becomes fully self-actualized in adulthood, or reaching the full pinnacle of one’s achievement capacity and maximizing one’s fullest potential. Hence, peer rejection during adolescence has significant implications for whether the adolescent is fully prepared to transition into a well-adjusted and self-venerating adult. Peer rejection that occurs during adolescence can lead to the youth’s inability to self-regulate their emotional states (Trentacosta and Shaw,

Bonnville Power Administration Coursework Example | Topics and Well Written Essays - 500 words

Bonnville Power Administration - Coursework Example These are paid positions with full benefits. Here is a chance to get firsthand experience in stationary engineering and get your skills tested. This also lays a concrete path for long term career growth and development in the field of stationary engineering. In the field of stationary engineering at BPA, jobs are available in Mechanical, Electrical, Civil Engineering, IT at varied levels. Entering as a trainee engineer, newcomer is eligible for consecutive promotions for two or three levels, once they complete six months intensive training successfully. Student Trainee (Electrical Engineering), GS-05: Work is regarding testing transmission lines and high-voltage phasing or working with a variety of equipment like transformers, power circuit breakers, and static capacitors. Besides above jobs in the key fields, BPA also offer jobs in the field of Information and Technology, Program Analyst, Contractor Specialist and many allied and related fields, which are important for effective execution of the various work

Interpreting and Applying Legislation Assignment

Interpreting and Applying Legislation - Assignment Example [1 mark] 2. What is the legal duty placed on employees to take care of their own health and safety while they are working? Refer to the relevant section of the Act in your answer. (Summarise in to your own words –No more than 50 words) Section 19(a) of Public act 1992 describes how the act applies to employees. Employees are expected to ensure their own safety by having protective clothing and equipment, while Section 19(b) seeks to protect other people from employees’ action or in action. [1mark] 3. What is the meaning of the word ‘hazard’ under the HSEA? Section 2 of the public act 1992 provide the definition of hazard as an activity, arrangement, circumstance, event, occurrence, phenomenon, process, situation, or substance (whether arising or caused within or outside a place of work) that is an actual or potential cause or source of harm; subparagraph (i) and (ii) validates this definition as; (i)  A situation where a person's behaviour may be an actua l or potential cause or source of harm to the person or another person; and (ii)  Without limitation, a situation described in subparagraph (i) resulting from physical or mental fatigue, drugs, alcohol, traumatic shock, or another temporary condition that affects a person's behaviour. [1 mark] 4. ... The act guides and safeguard people in there place of work against indemnification and help meet international standards. 5. Why is it important to know what the ‘purpose’ of an Act is when trying to understand it? (Hint: Refer to relevant sections of The Interpretation Act 1999 in your answer). Section 5(1) of the interpretation Act 1999 submits that acts are to be interpreted according to their purpose. Purpose is therefore important for clear understanding and interpretation of an act. [1 mark] 6. What is the meaning of ‘significant hazard’ and what is an employer legally required to do when a significant hazard is identified. Refer to the relevant sections of the Act in your answer. (Provide the definition and then summarise the legal obligations in to your own words –No more than 50 words) A significant hazard is a hazard that can result to serious occupational illness. Section 8 prescribes that employers have a role of eliminating significant ha zard to employees. If it cannot be eliminated, section 9 requires the employer to isolate it from the employees. If elimination and isolation are impracticable, then significant hazard must be minimised (section 10). [1 mark] 7. Where do you find the list of injuries and illnesses that constitute ‘serious harm’? Give two examples of serious harm. Schedule  1 HSE Act 1992 Example of Serious harm; Amputation of body part. Loss of consciousness, or acute illness requiring treatment by a medical practitioner, from absorption, inhalation, or ingestion, of any substance. [1 mark] 8. What is an employer required to do where there has been a serious harm illness or injury? Refer to the relevant section of the Act in your answer. (Summarise in to your own words –No more than 50

Bonnville Power Administration Coursework Example | Topics and Well Written Essays - 500 words

Bonnville Power Administration - Coursework Example These are paid positions with full benefits. Here is a chance to get firsthand experience in stationary engineering and get your skills tested. This also lays a concrete path for long term career growth and development in the field of stationary engineering. In the field of stationary engineering at BPA, jobs are available in Mechanical, Electrical, Civil Engineering, IT at varied levels. Entering as a trainee engineer, newcomer is eligible for consecutive promotions for two or three levels, once they complete six months intensive training successfully. Student Trainee (Electrical Engineering), GS-05: Work is regarding testing transmission lines and high-voltage phasing or working with a variety of equipment like transformers, power circuit breakers, and static capacitors. Besides above jobs in the key fields, BPA also offer jobs in the field of Information and Technology, Program Analyst, Contractor Specialist and many allied and related fields, which are important for effective execution of the various work

Marketing project Essay Example for Free

Marketing project Essay Cadbury plc is a confectionery and beverage company with its headquarters in London, United Kingdom, and is the worlds largest confectionery manufacturer. The firm was formerly known as Cadbury Schweppes plc before demerging in May 2008, separating its global confectionery business from its Americas beverage unit, which has been renamed Dr Pepper Snapple Group Inc. In 1825, John Cadbury began vending tea, coffee, and (later) chocolate at Bull Street in Birmingham in the UK and sometimes in India. The company was later known as Cadbury brothers. After John Cadburys retirement, his sons, Richard and George, opened a major new factory at Bourneville. Over the years many mergers and acquisitions were undertaken. The biggest merger came in 1969. Cadburys merged with drinks company Schweppes to form Cadbury Schweppes in 1969. With this merger, besides chocolate confectionary, Cadbury entered into the drinks business with brands such as Snapple, Mistic and many more. In May 2008, Cadbury Schweppes split its business into two separate entities: one focusing on its main chocolate and confectionery market; the other on its U. S. drinks business. Thus the firm was renamed Cadbury plc and the beverage unit, was renamed Dr Pepper Snapple Group Inc. Cadbury plc operates in over 60 countries. They work with around 35,000 direct and indirect suppliers and employ around 50,000 people. Cadbury India Ltd: Cadbury India Limited is a 51% subsidiary of Cadbury Plc, UK. Cadbury India Ltd began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 60 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). It has its cocoa operations at Cochin. The corporate office is in Mumbai. The 4P’s of cadbury 1. Product :- Objective: A Dairy Milk in every pocket. Sizes: Dairy Milk comes in many sizes, the smallest being a 3. 5 gms pack. The most widely sold packs are the 3. 5gm, 12gm and 28gm packs. The smaller packs were introduced mainly to make Dairy Milk affordable to rural population and the lower and lower middle class of the urban areas. Variants: CDM has many variants around the world. The ones available in India are – plain, Fruit Nut, Roasted Almond, Crackle, Desserts, Wowie, Bournville. Packaging : CDM is available in ‘Purity Seal’ packaging which includes aluminium foil enclosed in a sealed poly-flow pack. Larger CDMs are available in poly-coated, heat-sealed aluminium foil wrapped in the branded outer package. The company believes that these steps are the ‘first ever’ in chocolate packaging in India. Labelling: Swirls in the new Cadbury logo give ‘milk goodness’ cues. Cadbury logo enlarged as a stamp of quality. Dairy Milk brand is endorsed across all variants. It has a ‘Glass and Half Full Milk’ logo with a Purplised background. Overall strategy: Over the years CDM has implemented line stretching suitably and successfully. Cadbury has employed a two-way stretch strategy. CDM has sought the task of universalising consumption from the smallest town in India to the largest metro and from the youngest child to the oldest adult. CDM has become richer and smoother, has strategically employed ‘master-branding’ or megabranding on packaging to bring the entire moulded range under the CDM umbrella and at the same time it has enhanced child connect to compete more effectively with the increased range in sugar confectionery and other impulse products like branded potato chips. 2. Price : Objective: Maximize sales (double the turn over) and profit and increase market share of CDM. It wants to double its turnover by 2010, which calls for a growth rate of over 20 per cent annually. Since CDM is Cadbury’s biggest brand its sales figures are going to be crucial in doubling the turnover. So Cadbury wants to get more people to eat more chocolate, which calls for making it more affordable and being more innovative. Moreover the chocolate segment is characterized by high volumes, low margins and price sensitivity. So the only way to achieve a high turnover is by increasing sales and so pricing strategy is of prime importance. Strategy: market penetration pricing – they have clearly used market penetration pricing. To penetrate the market they didn’t reduce their prices. Instead they introduced smaller packs with lower prices (5Rs). They offered products at affordable price points so as to increase its market penetration. This strategy worked for them as the most revenue is generated on sale of these smaller – low priced packs. Thus their strategy worked. Appealing to a broader range of consumers is at the heart of their plan. So the penetration strategy is appropriate for rural segments and lower income segments. But the higher income segments in urban areas associate price with quality. For this segment price acts as a signal for quality and size as a symbol of affluence. So the small sized low priced packs would not appeal to them. Moreover these low prised packs would not be appropriate for the gift segment either. Furthermore Cadbury is a big brand with high brand equity. Sometimes low prices can damage the brand name. Keeping that in mind Cadbury has caters to the urban segment by bigger 15 Rs and 40 Rs packs on plain Dairy Milk. Also the almond and nutty variants are targeted at the teenagers and urban rich at a premium price. The same variants in bigger sizes and at much higher prices are targeted towards the gift segment. Combination of larger packs, expensive variants and premium pricing is the strategy employed to attract the rich. 3. Promotion : Objectives: Leverage further the brand name Cadbury (chocolate = Cadbury) and the brand name Dairy Milk. Target a new broader segment. To leverage the Cadbury label, the company has been doing aggressive advertising and promotions. Promotion budget is decided as percentage of sales. Cadbury spends about 12-13 % of sales revenues on advertising. 70 % of this budget is being spent above the line and 30 % is spent below the line. Their budgets are fair because they don’t need to invest to create awareness as the brand is fairly well known and has a huge market share and consumer base. But at the same time CDM is still in its growing stage implying that there are still more people CDM can target by advertising. Also CDM has no major rivals and enjoys the no. 1 position but increase in easy availability of imported chocolates could lead to competitive advertising requiring larger budgets. Cadbury only uses non-personal communication channels such as advertising, sales promotion, and events and experiences. A brand like Cadbury would not require personal selling. Advertising (above the line promotions): Objective: To give people NOVEL reasons to celebrate and celebrate it with CDM. To target more people and larger segments. Reminding the consumer and reinforcing the brand are implied objectives. Advertisements for Cadbury Dairy Milk have been dominated by use of emotional appeals. These adverts have made a conscious effort to communicate values of chocolate at the highest experiential level. Sales promotion (below the line promotions): Sampling and Give-Aways: For new products i. e. new variants Cadbury gives out samples at malls, cafes etc. This is done over and above a massive advertising campaign and a grand launch. This was done for its dark chocolate variant. Point-of-Sale Promotion and Displays: Cadbury India Ltd rolled out a slew of customised marketing and communication initiatives at the retail end. The purple package and now the glossy purple package has forever been a very attractive feature of CDM prompting customers to choose the vibrant purple over other brands. 4. Place: Outlet location: The decision for location of retail shops is a very simple one for Cadbury. They should be everywhere. Outlets must to accessible because people will not too far from home for a 10 Rs chocolate (with the exception of rural areas). Moreover there must be suitable outlets for different segment. Thus the outlets must range from an exclusive chocolate shop in an A grade mall to an ordinary kirana shop. So the retail outlets in urban areas include pan-shops, kirana shops, chemists, departmental stores, super markets malls etc. Retail outlets in rural areas only include the kirana shops and chemists and to a certain extent the pan-shops. Small eateries in rural areas are also known to stock chocolates. Keeping up the non-traditional route: CIL plans to sell Cadbury products through non-traditional outlets like music stores (such as MusicWorld), renowned bookstores and popular apparel outlets (such as Pantaloons and Wills Sport boutiques). Hence Cadbury clearly implements Intensive Distribution by using a large number of intermediaries at all the levels especially the retail level. Channels of distribution: Objective: To reduce total channel cost and to improve the quality of the supply-chain i. e. ensuring safe handling of CDM at the retailer end. First thing to consider is that Cadbury uses a pull strategy. Intermediaries are of great importance in pull strategies. Cadbury might spend a lot on advertising and attract a great number of customers, but all will be in vain if the intermediaries don’t keep sufficient stocks to meet the demands. Cadbury uses a vertical marketing channel with 2- levels i. e. the wholesaler and retailer. In retail they have store-retailing. Cadbury has over 2100 distributors and over 7 lakh retailers who sell over 1 million Cadbury Dairy Milk bars every day. SWOT ANALYSIS SWOT analysis for Cadbury and CDM Strengths: It has a strong brand name and brand equity and a significant amount of trust and loyalty from consumers. ? It has Strong leadership position in confectionary markets and the chocolate market not only in India but world over. Cadbury and CDM both have a rich product mix. Cadbury India Limited has strategic as well as monetary support from the parent Cadbury Plc. It has 200 years of experience in chocolate making. Cadbury is not completely reliant on just chocolate products. It has a well balanced portfolio which includes leading brands across the chocolate, sugar, confectionery, chewing gum segments to name a few. Weaknesses: Lack of launch of new brands in Chocolates segment. They have introduced more and more variants of CDM but have not introduced anything new in the market. This implies that their R D section is not at its strongest. ? Vulnerability to raw material price fluctuations. Low melting point. Opportunities: New product launches especially healthy chocolates. More collaborations or co-brandings like the one with Disney for Wowie. ? The market for traditional sweets in India is worth 11,000 Cr. Even a small share of this market could prove to be very profitable. ? Improving the istribution channels to improve the quality of service and to increase profit margins. Using information and technology to bring efficiency in logistics and distribution. Threats: Growing Health Concerns among people is leading to lower consumption of sugar and fat. ? Threats from new entrants in the market (foreign chocolate). Some of these new entrants are huge brands with deep pockets. ? The company has large exposure to foreign currency exchange rate risk, mainly on account of imported cocoa beans and cocoa butter in US Dollar and Pound Sterling.

Study Of Injection Mold Temperature And Cooling Time Engineering Essay

Study Of Injection Mold Temperature And Cooling Time Engineering Essay Majority of complicate plastics products are formed by the injection molding process. Faster production rate and repeatability are the key elements. Although most of the injection molding machines are highly sophisticated in terms of process control yet the control of mold temperature is the most neglected aspect. The mold cooling time contributes a major portion (usually 30 to 60%) of total cycle time. Reduction in mold cooling time is directly associated with profitability. The effect of mold temperature on cooling time and product quality is very important to understand. Here an effort has been made to analyze various aspects of mold cooling. Introduction Injection molding is one of the most favorite processing methods among the polymer processors that has revolutionized the polymer processing. Continuous research work carried out by the injection molding machines manufacturers is the key behind the success of this processing technique. Todays injection molding machines are one of the most sophisticated in terms of process control. Various processing parameters like injection pressure, injection speed, hold on pressure, cavity pressures etc. are very precisely controlled by close loop control. Latest developments in the field of microprocessors/ microcontrollers technology resulted in PLCs, with very short scan time, for quicker response. Many other developments like advancements in plasticizing screw design, mould safety, all electrical actuators, robotic part removal etc. came into existence in early nineties [1]. Although a lot had happened at the technological front, still the control of mould temperature is the most neglected aspect of injection moulding technology. In spite of well known relationship between mould temperature and cooling time, in other words mould temperature has great effect over cycle time (that ultimately leads to profitability), no serious efforts has, however, been made to extend the advancements in process control up to the mould. As on today most of the processing industries involved in injection moulding business, especially in Asian countries are using either a cooling tower or refrigerated chilling plant and seldom a mould temperature controller for engineering/ specialty polymers. In fact moulders usually do not bother about the mould temperature. In most of the cases, setting of cooling time and adjustment of mould temperature is an experience driven exercise that may not always land up at optimum solution [2]. In this paper an effort has been made to take a deeper insight of various aspects of mould temperature and cooling time by modeling and simulation route. An innovative design concept of mould temperature controller is also discussed which is in its early developing stage. Heat Transfer in Injection Mould Heat transfer in injection mould is quite complex in nature. It involves conductive and convective type of heat transfer, although negligible heat loss from mould takes place in form of radiation [3]. The solidification process for molten polymer mass inside mould involves a complex heat transfer mechanism. In order to simplify the problem of heat transfer associated with turbulent fluid flow, here an assumption is made defining a constant temperature between the cavity wall and cooling channels of mould. However in actual practice a temperature gradient will exist depending upon the thermal conductivity of mould steel. The typical heat path in the cooling stage of injection molding is that heat is conducted from hot polymer to the comparatively cold mold, and then conducted through the mold to the cooling line, where it is removed by convection through coolant [7]. In injection molding, in order to reduce the cycle time, the coolant undergoes turbulent flow. Rapidly flowing fluids are fully turbulent when Re >10,000 the transfer of heat is very efficient. Slowly flowing fluids are laminar when Re For turbulent flow, Equation 1 is used to calculate the heat convection coefficient [5], à ¢Ã¢â€š ¬Ã‚ ¦ (1) Where: d; diameter of cooling hole (m), V; coolant velocity (m/s), à Ã‚ ; coolant density (kg/mâ‚ ¬Ã‹â€ ), ÃŽÂ ¼; viscosity, h; convection heat transfer coefficient (W/m.K), k; thermal conductivity (W/m ².K), L; perimeter of the cooling hole (m). For this case, Re is > 10,000, so the flow is fully turbulent. A simulink model was developed to simulate the variation of mold temperature from start up to approximately 1 hour and 23 minutes run with following conditions [6]; Table 1: Conditions for Simulation Initial Melt Temperature 523 deg.K Initial Mold Temperature 298 deg.K Ejection Temperature 364 deg.K Mass of Mold 200 kg Specific Heat of mold (P-20 steel) 461.2 J/kg k Cycle Time 30 sec Injection Time 5 sec Cooling Time 20 sec Material ABS plastic, Grade: Cycolac GPM550 Thermal Conductivity of ABS 0.22 (W/m.deg.K) Specific Heat of ABS 2352.4 (J/kg.degK) It is usual practice among molders to run injection molding machine for few (10 20) cycles without flow of coolant in mold to increase the molds surface temperature up to the required mold temperature [7]. This is usually done to avoid short shots, flow lines and other possible molding defects. A dead zone has been incorporated in simulink model for 450 sec (about 15 molding cycle). This effect can be seen in plot. Initially the rise in temperature is rapid (up to 450 sec) compared to rest of the part of plot. Fig 1: Graphical representation of Model using Simulink Fig 2: Simulation Result for mold temperature for more than 150 cycles from startup. It is clear from the plot shown in fig 2, that under the conditions as defined in table 1, mould will take about 1hour to reach steady state temperature of about 320 deg.K Dependence of Cooling Time over Mould Temperature Cooling time is defined as the time required to reduce the temperature of molten polymer up to ejection temperature. Usually ejection temperature of moulding is few degree (20 30 degC) below the heat deflection temperature (HDT) of material to insure distortion free removal of moulded part. Cooling time starts just after complete filling of cavity up to ejection. A rough estimation can be made for the cooling time, using the correlation given below; à ¢Ã¢â€š ¬Ã‚ ¦ (2) à ¢Ã¢â€š ¬Ã‚ ¦ (3) s; part thickness (cm), ÃŽÂ ±; thermal diffusivity (cm.sq/ sec), Tm; melt temperature ( °C), Tw; mold temperature ( °C), Te; ejection temperature ( °C), K; thermal conductivity (W/m- °K), à Ã‚ ; density (gm/cc), Cp; Specific heat (KJ/Kg- °K) It is clear from simulated result shown in fig. 2 that mould temperature is not a constant, in fact it is not only a variable from startup temperature to steady state temperature but also it changes during each cycle, fluctuating about cycle average temperature [5]. In order to simulate the cooling time for one injection cycle the instant energy balance equation for cooling of given geometry of part can be written as; à ¢Ã¢â€š ¬Ã‚ ¦ (4) This equation can be solved using finite element method with suitable boundary conditions i.e. constant boundary temperature or constant heat flow rate. For simplification of problem, a square shaped, ABS plastic part has been chosen. The two dimensional drawing and 3-D view of the part under analysis is given below; Fig-3: Two Dimensional orthographic view and three dimensional view of ABS Plastics part under analysis. ABS plastic material was selected for above geometry of part, the processing conditions and properties of the polymeric material are given below; Table-2: Processing conditions and properties of material Initial Melt Temperature 523 deg.K Initial Mold Temperature 323 deg.K Ejection Temperature 345 deg.K Material ABS plastic, Grade: Cycolac GPM550 Density 1005 (Kg/mâ‚ ¬Ã‹â€ ) Thermal Conductivity 0.22 (W/m.deg.K) Specific Heat 2352.4 (J/kg.degK) In order to simplify the analysis and to reduce the simulation time, the analysis was done in 2 D. Transient thermal analysis was carried out using ANSYS 5.4. For the analysis 4-node thermal solid (PLANE55) element type was selected. Fig-4: Temp distribution at t = 50sec at mold temp = 312 K The 2 D model was suitably meshed and analysis was done with different mold temperatures, given in table 3. Polymer melt temperature and part ejection temperature were kept same. Table 3: Polymer melt temperature vs. simulated cooling time Polymer melt Temperature = 523 deg.K Part ejection temperature = 345 deg.K Mold Temperature (deg.K) Cooling Time (Sec) 312 62.5 323 70 333 92.5 343 130 Cooling time was graphically calculated at a point where the part temperature was below HDT i.e. 345 K, for each of the run. ANSYS Post processor was used to obtain the cooling time vs. temperature data. (A). Mould Temp = 323 K, Ejection Temp = 345 K and Cooling Time = 70 sec (B). Mould Temp = 312 K, Ejection Temp = 345 K and Cooling Time = 62.5 sec (C). Mould Temp = 333 K, Ejection Temp = 345 K and Cooling Time = 92.5 sec (D). Mould Temp = 343 K, Ejection Temp = 345 K and Cooling Time = 130 sec Fig-5: Dependency of cooling Time over Mold Temperature It is clear from the above plots that the temperature gradient (between melt and mould) is a diminishing quantity during every moulding cycle. In other words we can say that rate of heat transfer from melt to coolant is maximum at the start of cooling time and reaches to its minimum value at the end of cooling time. This diminishing rate of heat transfer is responsible for longer cooling time resulting higher cycle time [8]. Mould Cooling At Constant Heat Transfer Rate The cooling time may be defined as the ratio of total heat to be removed (so that ejection temperature is below HDT), to rate of heat removal from the mould via coolants flowing in cooling channels of the mould. As mentioned above that diminishing temperature gradient (due to cooling of polymer melt inside the mould) is responsible for diminishing rate of heat removal during every moulding cycle. In order to have deeper insight, we apply heat balance to mould; à ¢Ã¢â€š ¬Ã‚ ¦ (5) It is clear from Fig. 2 that the temperature of mould increases initially and ultimately reaches to steady state average constant temperature within few hours depending upon the size of mould and moulding. At this stage the rate of heat accumulation in mould will be negligible, therefore at steady state condition of mould; à ¢Ã¢â€š ¬Ã‚ ¦ (6) (i). Rate of Heat Input Rate of heat input to the mould may be considered as impulse input, since the most of the polymer melt (about 90% of shot weight) is injected in very short span of time (), comparatively very less than actual injection and hold time. The heat input rate to the mould; à ¢Ã¢â€š ¬Ã‚ ¦ (7) m = shot weight, Cp = specific heat at nozzle temperature. (ii). Rate of Heat Removal For simplicity we can assume the design of mould to be cylindrical, where four cooling channels are at 100 PCD, concentric with cylindrical shape of cavity as shown in Fig. 6, Fig 6: Top view Cylindrical Mould The rate of heat removal from the mould is function of heat transfer by conduction and convection (we can neglect the heat transfer by radiation). For the cylindrical design of mould and moulding, the conductive and convective heat transfer can be written as [9]; à ¢Ã¢â€š ¬Ã‚ ¦ (8) à ¢Ã¢â€š ¬Ã‚ ¦ (9) Ksteel; Thermal conductivity of mould steel (W/m- °K), Dmold Dpart; Diameter of cylindrical mould and moulding (m), Dchannel; Diameter of cooling channel (m), h; Convection heat transfer coefficient (W/m.K), Therefore, the net rate of heat transfer will be; à ¢Ã¢â€š ¬Ã‚ ¦ (10) It is obvious from equation no. (10). that rate of heat removal (q) will continuously reduce because the Tmelt will tend towards the Tejection. The trend of melt temperature curve with time will be as shown in fig 5. There may be two different methods to keep the rate of heat removal (q) constant i.e. reduction in coolant temperature (Tcoolant), parallel with (Tmelt) so that temperature gradient is constant during entire cooling cycle. This method has some practical difficulties like limitation of very fast changing temperature of coolant, thermal shock to the mould and lots of energy drain from coolant to atmosphere. In the next approach to maintain constant heat removal rate, the flow rate of coolant can be increased with time to increase the value of film transfer coefficient (h). Booth of these problems were modeled using Matlab and simulated results are discussed. The following boundary conditions and data was used for simulation; Table 4: Boundary Conditions and data Parameters Value Dmold 100 mm Dpart 15 mm Ksteel 36.6 W/m degK Dchannel 10 mm L 1.5 meters Tmelt 523 degK Tejecion 364 degK Cp 2352.4 (J/kg degK ) for ABS Cycolac GPM 5500 Grade Shot Weight (m) 100 gms Tcoolant 283 degK Result and Discussion Simulation result for constant heat removal rate achieved via transient coolant temperature, are shown in fig. 8 and fig. 9. The heat removal at diminishing rate curve is of the same pattern as obtained by using Ansys FEA package, shown in fig. 5. Fig 7: Heat removal from mould at constant and diminishing rate. Fig 8: Melt temperature, Coolant temperature vs. Cooling Time. The cooling time is approximately 120 sec in this case whereas for constant rate heat removal cooling time is about 60 sec. That much saving in cooling time is at cost of having arrangement for mould cooling that can vary from 323 degK to 175 degK within 1 minute. Reducing the mould temperature up to 175 degK has many engineering problems; mould sweating will be tremendously high at that temperature. In next step, flow rate of coolant was varied keeping the coolant temperature constant at 283 degK. Fig 9: Melt temperature, Heat removal rate and Film Heat transfer Coefficient vs. Cooling Time Fig 10: Reynolds No. and Coolant Flow Rate vs. Cooling Time The cooling time in this case found to be approximately 80 sec. and the coolant flow rate was initially 400 lpm that was ramped up to 1600 lpm within 80sec of cooling time. The shape of melt temperature curve with time is not a straight line which is identification of constant rate heat removal, but still there is a lot of saving in cooling time. To achieve that much saving in cooling time extremely high turbulent coolant flow rate (Re is approximately 3500000 at the end of cooling time) was used. Conclusion The mould temperature and coolant flow rate have great effect over the heat transfer mechanism from mould. Proper adjustment of coolant temperature and flow rate can be useful in reducing the cooling time. Transient coolant flow rate may be used to reduce the cooling time and such mold temperature controllers can be made for achieving reduction in cooling time and ultimately reducing cycle time.

New Learning Strategies for Generation X Essay -- Education Careers Es

New Learning Strategies for Generation X Generation X workers resent the labels that have been used to describe them: slackers, arrogant, disloyal, having short attention spans. In fact, these descriptions are less likely to reflect the behaviors of individuals in Generation X than the perceptions of managers who are not attuned to new ways of learning. This Digest investigates ways in which the learning characteristics of the young adults classified as Generation X reflect the need for the new teaching and learning strategies promoted by cognitive scientists, such as learning in context, cooperative learning, and real-world application of knowledge. The Life Experience Gap The gap between Generation X and earlier generations represents much more than age and technological differences. It reflects the effects of a changing society on a generation. Young adults born between 1961 and 1981 have radically different life experiences than those in generations before them. In their youth, many Generation Xers were "latchkey kids"--children who saw both of their parents working and/or furthering their education. Many of them were raised in single parent homes, the children of divorced parents. They grew up with "fast" food; "remote control" entertainment; and "quick response" devices such as automatic teller machines and microwave ovens, all of which provided instant gratification. As young adults, Generation Xers find themselves facing limited economic prospects and a society different from any preceeding them. The previous generation saw rapid economic growth and expanding opportunities. Generation Xers see corporate downsizing and layoffs, limited opportunities for career positions, and an economically troubled socie... ..., p. 1. <http://www.physics.wisc.edu/~shalizi/Generation-x_Articles/brinkley/> Caudron, S. "Can Generation Xers be Trained?" Training and Development 51, no. 3 (March 1997): 20-24. Hornblower, M. "Great Xpectations." Time 129, no. 23 (June 9, 1997): 58-68. Losyk, B. "How to Manage an Xer." Current 392 (May 1997): 12 Newmann, F. M. et al. "Authentic Pedagogy: Standards that Boost Student Performance." Issues in Restructuring Schools. Issues Report No. 8. Madison, WI: Center on Organization and Restructuring of Schools, 1995. (ED 390 906) Sachs, P. Generation X Goes to College. An Eye-Opening Account of Teaching in Post- modern America. Chicago, IL: Open Court Publishing Company, 1996. Wagschal, K. "I Became Clueless Teaching the GenXers." Adult Learning 8, no. 4 (March 1997): 21-25. "Your Life." USA Today 125, no. 2622 (March 1997): 6.

Natural Selection, Scale, and Cultural Evolution Essay -- Natural Selec

Evolution can be seen throughout all aspects of life, but for each aspect evolution does not occur in the same process. In his article entitled â€Å"Natural Selection, Scale, and Cultural Evolution,† Dunnell emphasizes and explains why evolution has made such a small impact on archaeology. Cultural evolution and biological evolution are not the same. Biological evolution uses theoretical propositions that explain the mechanisms of biological adaptation and evolution. The laws of cultural evolution â€Å"are not theoretical propositions but rather empirical generalizations† (Dunnell, 1996: 25). Cultural evolution does not explain the differences among the occurrences cultural phenomena. Dunnell’s main goal is to effectively formulate ways to integrate evolutionary characteristics and anthropological theory (Dunnell, 1996). Dunnell believed that evolutionary biology is a better method to explain evolution in cultural anthropology and archaeology rather than cultural evolution. The main problem with biological evolution is the dilemma of altruistic behavior in humans, which is the exact opposite of natural selection. Dunnell states that altruistic behavior is â€Å"the ultimate of the selfish principles† (Dunnell 1996: 26). The original solution to the issue of altruistic behavior was thought to be to change the scale of which natural selection works from that of the individual to the group. However, Dunnell gives three reasons why this change usually would not work. First, the individual, not the group, is the mean by which the reproductivity occurs. Second, the individual is the mean by which observable characteristics show themselves. Finally, changes in higher levels of ranking in society, such as that of the group, are too slow for ... ...a â€Å"culture† (Dunnell 1988). After a forty years absence, the cultural evolution method was revived in the mid-twentieth century. At first, many rejected the revival of this method, even though they were still using some aspects of the method, i.e. the stages of a cultures development. The twentieth century cultural evolution method differed from the earlier model in a few ways, but the main difference was in the definition of â€Å"progress.† During the nineteenth century, â€Å"progress† was broadly defined as â€Å"the betterment or similarity to modern European culture† (Dunnell, 1988; pg 176-177). During the twentieth century, however, â€Å"progress† took the definition of â€Å" the increase in the amount of energy captured by society† (Dunnell, 1988; pg 177). This simply means that the â€Å"least developed† cultures used less energy than â€Å"more developed† cultures (Dunnell, 1988).