Typical Marketing strategies Research Paper Example | Topics and Well Written Essays - 750 words

Typical Marketing strategies - Research Paper Example In such a strategy, companies ensure that there, no excess cost being incurred. In the case of products, companies source raw materials from suppliers at the lowest possible cost and still maintain the necessary quality required. This aggressive concept to remaining the market director requires the firm to expand the entire market by seeking new consumers, new product uses and encouraging current consumers to use more of the service or product. All of these strategies will serve to boost quantity demanded resulting in lower costs through proper economies of scale permit the firm to reinforce its supremacy in the industry.  Wal-Mart  is the perfect example of this strategy. Wal-Mart has been flourishing using this strategy of daily low prices to attract consumers. The plan of daily low prices is to offer goods at a lower rate compared to competitors, relatively than relying on sales. This company attains this due to its great scale and resourceful supply chain. They get products from cheap local suppliers and low-wage overseas markets. This allows the corporation to sell their things at low prices and to profit off thin margins from very volume sales. Therefore, based on this approach, Wal-Mart has been a ble to acquire and control the vast market share. This Strategy is based on exploiting recognized weakness in the place of the cost leader or other companies in the market. These weaknesses might be customer dissatisfaction with the products available, consumer services or value of the product obtainable by the Cost-Leader.  Target  is an outstanding example of this approach countering with lesser, friendlier stores easier for the purchaser to navigate when in a rush. Differentiated products gain a competitive advantage as the customer derives satisfaction from the product, which is not accessible to other products. Companies that employ such a strategy can end being a monopoly in the

Manging organizastion Essay Example | Topics and Well Written Essays - 2000 words - 1

Manging organizastion - Essay Example Psychology is the study of human mind and their behaviors. Without this, managers would likely confront the difficulties and dilemma in understand and predicting the responses of employees, especially in time when changes are introduced. Workers, regardless of nationalities and their personal orientations, illustrate their responses to stimulus depending on their principles, social influences, and cultures (Senaratne, et al., 2008; Kotler et al., 1979). The substances of their responses can be understood when they started articulating their position to an issue or to intervening changes (Shore, 2009). As psychology is focused on the science of human behavior, psychology offers a variety of theories that can help managers understand the considerations of human behaviors. Ajzen (1991) have pointed that human actions are governed by behavioral, normative and control beliefs. Ajzen (1991) perceived that these considerations are significant in knowing the surrounding circumstances, projects and programs when changing of workers behaviors is required (Cox & Nkomo, 1990; Senaratne & Sexton, 2008).). With sufficient knowledge on human behaviors, managers can strategically identify which and who of them can help him in introducing changes within the organization and make others follow through (Rogers & Wright, 1998). It can lessen possibility of confusing, unsubstantiated, uncontextualized and unintelligible observations. Managing an organization requires ability to predict the responses and attitudes of its personnel to proposed changes (Rogers et al., 1998; Senaratne & Sexton, 2008). Such way, manager is able to make objective and concrete analysis of situation, evaluate assumptions, objective understanding on peripheral issues and the emotional discomfort affecting them when presented to complex situations (Cox, De Cieri, & Fenwick, 1998). Through it, managers will be able to note where his technical, leadership and support are needed. While behaviors and

Marketing Strategies Essay Example | Topics and Well Written Essays - 2750 words

Marketing Strategies - Essay Example The main purpose of this essay is to develop an effective marketing strategy for Global Bikes Co. considering various significant aspects. The different major aspects include the identification of the target market, setting marketing objectives and the facets of marketing mix strategies of Global Bikes. Section 2: Target Market The target market for Global Bikes can be identified by executing certain market segmentation variables on the basis of four major categories that include demographic, psychographic, geographic and behavioural environment. The important market segmentation variable of the demographic environment is concerned with the aspect of age structure. Fundamentally, the demographic environment is very much important for the business organisations due to the fact that it significantly deals with certain vital components such as market size and population among others. In this regard, Global Bikes must consider the significant factors of age structure in relation to the s egmentation variable of demographic environment while implementing its marketing strategies. In this connection, the company should emphasise largely upon the different age groups of different people that include the teenage, children, young, old age and adults. Thus, it can be stated that the Global Bikes should target its customers or people belonging to the age group of 10-50 years that largely constitute the students, workers and children among others (Thomas, 2007). In terms of segmentation variable in relation to psychographic market environment, the Global Bikes should consider the lifestyle factor of the target consumers that generally include their attitudes, interests, emotions, values as well as beliefs. With the intention of developing effective marketing strategies, it is very much necessary for the business organisations such as Global Bikes to strictly consider the attitudes and the interests of the consumers regarding the purchase of their products. In this context, regarding psychographic market segmentation, the target market or the consumers of Global Bikes would be those customers who enthusiastically possess utmost interest towards the products such as bicycles and related accessories. This particular consideration upon the interests along with the attitudes of the customers on the basis of psychographic or lifestyle market segmentation ultimately would contribute to attain noteworthy competitive position along with expected business goals for the company (Wright, 2006). With due consideration to the behavioural market environment, Global Bikes should emphasise upon the segmentation variable of knowledge of particular products, adequate implementation of the products along with the development of understanding regarding the responses towards the different products that are generally represented by the customers. In this context, the behavioural aspects based market segmentation tends to encourage the marketer or the business organisation t o possess deeper understanding of the buying procedures of the customers. Moreover, the aspect of behavioural segmentation environment can also assist the business organisations to largely identify their potential target markets. The conception of behavioural segmentation generally include certain decisive facets such as adequate application of a specific brand, buying procedures of the customers, effective decision criterion and finally the attitudes along with the preferences of the decision makers (Beide, 2003). In terms of the

E-Logistics Ning Essay Example | Topics and Well Written Essays - 3250 words

E-Logistics Ning - Essay Example In practice, it has been proved that the actual benefits and drawbacks of each organizational strategy take a long time to appear; this is a problem when the change on a firm’s traditional policies is attempted since the value of the proposed strategies is difficult to be proved in advance or even in the short term. However, the elements of this strategy and its expected performance – as it can be measured using figures related to the firm’s performance within a particular period of time – can be important indicators regarding the potential value of a strategy in case that it is established in a particular organization. Current paper aims to explore the benefits and drawbacks of the global supply chain strategies of VF Brands, a firm well known in the global Apparel industry. Particular reference is made to the firm’s new global supply chain strategy, the Third Way, and its potential contribution in the improvement of the firm’s relationship with its global suppliers, thus its growth in the global market. 2. Global Supply Chain strategy in VF Brands – critical analysis and evaluation 2.1 Global supply chain strategy in the literature The literature developed in the specific field is based on a wide range of criteria; there are views, which promote a narrow perspective of supply chain management – in terms of the potentials of the specific organizational sector to be changed following the differentiations in the market trends. Moreover, different perceptions seem to exist regarding the elements of a successful supply chain management strategy: in accordance with Mangan et al. (2008) the criterion on which the value of a supply chain management strategy is decided is the level at which this strategy promotes the use of knowledge related to all organizational activities. However, Branch (2008) notes that key priority of supply chain management in modern market is the identification of practices that will mini mize the cost of production. It is further noted that in the context of the global market, the challenges for supply chain are significantly increased; global supply chain management strategies need to address all issues related to a firm’s production needs in the global market – a fact that results necessarily to the increase of complexity of the particular strategies (Branch 2008). Under these terms, the criteria on which the choice of a supplier in the global market will be based cannot be standardized; usually, ‘the differentiation from other players in the marketplace and the existence of a separate identity’ (Branch 2008, p.13) are used as criteria for choosing a supplier in the international market. However, other criteria can be also set in accordance with the needs of each organization and its potentials to respond to the demands of each supplier – demand for specific price, location, time for producing a specific volume of products with â €˜pre-arranged’ characteristics. Also, the level at which a firm accepts its potential dependency on another firm – in the context of the supply chain – can be differentiated. Supply chain, which has been defined as ‘

Cocaine Research Paper Example | Topics and Well Written Essays - 750 words - 1

Cocaine - Research Paper Example Cocaine use is higher in the adults aged between 18 and 25 years compared to other age groups, with cocaine use in the past month being reported by 1.5 percent young adults (NIDA, 2010). Also, cocaine use is more common in men as compared to women. The annual Monitoring and Future survey in 2009 surveyed drug use and teen attitudes, reporting a considerable reduction in the 30-day powder cocaine use prevalence among children in the 8th, 10th, and 12th grades than they were in the late 1990s (NIDA, 2010). Repeated use of cocaine leads to addiction as well as other health consequences. NSDUH reported in 2008 that as many as 1.4 million Americans complied with the criteria set by the Diagnostic and Statistical Manual of Mental Disorders for abuse of cocaine or dependence on it within the previous year (NIDA, 2010). In addition to that, the 2008 Drug Abuse Warning Network (DAWN) noted the involvement of cocaine in 482,188 of up to 2 million cases of drug abuse or misuse in the emergency departments (NIDA, 2010). This can be interpreted as one in four cases of drug abuse or misuse involving cocaine reported in the emergency department visits. Cocaine causes high addiction. It is almost impossible for an individual using cocaine to be able to control or predict the extent to which they will use it. The risk of relapse upon addiction is very high even if the individual experiences long periods of abstinence from the drug. Memory of exposure to or experience of cocaine during the periods of abstinence can trigger immense craving for the drug. Withdrawal symptoms of cocaine include but are not limited to restless behavior, agitation, fatigue, depression, generalized malaise, slowing of activity, increased appetite, unpleasant dreams and nausea (NIH, 2014). The individual can experience depression and craving for several months after cessation of heavy use of

Which aspects of McDonald's organisational culture are considered to Dissertation - 1

Which aspects of McDonald's organisational culture are considered to be strong compared to competitors - Dissertation Example Organizational culture is a topic that is well-studied, and it basically means that organizations have a certain set of values and beliefs that are unique to that organization. Because culture needs to be spread, and there must be a method for this method to spread, this is a topic of consideration and is the focus of this paper. In particular, a vision is something that permeates organizations and, if this vision is positive and committed to by the employees of the company, the vision can make the organization great. This vision thus guides the organization, and underpins the culture. Another variable is that of leadership, as leadership has a great effect on organizational culture. Toxic leaders may lead to toxic work environments, so the organizational culture would be adversely affected. Conversely, effective leaders may lead to effective teams, and this would positively affect the organizational culture. The different kinds of leaders, and how these leaders operate, is another f ocus of this paper. Lastly, since McDonald’s is a multinational corporation, the concept of cultural distance must be touched upon. This is another focus. The results sections will extrapolate the data that was found on McDonald’s and relate this data to the information presented in the literature review. Hence, it can be shown why McDonald’s is the dominant player in the fast food market around the world. The literature review is divided into four sections – literature regarding organizational culture in general, followed by literature regarding vision, literature regarding leadership, and literature regarding cultural distance. The research section is next, and describes the kind of research undertaken, which is secondary research, and how the particular topic was researched. Next comes the results, which are tied into the literature found in the literature review. A conclusion tying it all together concludes the paper. Literature Review The Meaning of Organizational Culture Organizational culture is â€Å"the coding of values and deeply-held beliefs that mold an organization's decision patterns, guide its actions, and drive individual behavior† (Dauphinais & Price, 1998, p. 190). An organizational culture is made up of patterns of belief that are rooted in the values, norms and informal activities of the organization (Ivancevich et al., 2008, p. 503). Both members and outsiders are cognizant of a particular organization’s culture, as the organization makes its organizational culture visible (Dauphinais & Price, 1998, p. 190). At the same time, because it is comprised of beliefs, values and attitudes, all intangible qualities, it is subtle and invisible. The culture may be either beneficial or destructive. If based upon a positive vision, which is discussed below, the cultural organization is beneficial to the organization. Alternatively, if the belief system upon which the organizational culture is based is flawed, and does not fit the vision, then it can be destructive and will drive the organization on to mediocrity, not greatness. Moreover, the organizational culture is often driven by the bottom up, as opposed to top down, according to Dauphinais & Price, as the ways that the broad masses of the organization behave dictates the culture of the organization. Therefore, the organizational culture may be created by rewards, measures and â€Å"carefully structured people practices† Vision as a Part of Organizational Culture Part of the organizational culture is the vision that permeates throughout the organization, especially if the organization is strong and is able to have a shared vision. According to Senge (1990), a shared vision is vital for a successful company and should be one of the top priorities. The company’s vision is one to which the people of the organization must commit themselves. Yet, the successful company also realizes that there are thousands of individual vis ions for the companies, or, in the case of McDonald’s, millions of different visions, as each employee may have their

Negative Impacts of Oil Exploration on Nigerias Biodiversity Essay

Negative Impacts of Oil Exploration on Nigerias Biodiversity - Essay Example It is Africa’s largest wetland, which consists of flat and low lying swamps that are a result of sediment deposition beautifully arranged in a terrain. The area has four different ecological zones which include coastal barrier islands, mangrove swamp forests, fresh water swamps and lowland rainforests. Due to this diverse ecosystem, the delta is one of the world’s most concentrated regions in biodiversity. Not only does it have the potential of supporting abundant fauna and flora, it has the potential of sustaining agricultural production. The freshness of the water gives it the ability of harbouring fresh water fish as well as a water catchment area for domestic consumption. However, the biodiversity has been destroyed by oil exploration activities around the area, and is proving to be a threat to the environment of the place. This paper will look at the various negative impacts of oil exploration in Nigeria has had on the biodiversity. Statistically according to Kadaf a (2012, p. 18) Nigeria ranks at first position in the world with flare gas, constituting 46% of Africa’s total flared gas per tonne of oil produced. This accounted for 19.79 per cent of the total global figure in the 1990s. During the period between 1970 and 1979, the average rate of gas flaring in Nigeria stood at 97%. In the period between 1980 and 1989 saw 97% of gas being flared while the years between 1990 and 1999 saw a total of 97% of gas be flared in Nigeria. Most of the gas extracted in the delta is immediately flared into the environment at a rate of 70 million/m3 per day. Gas flaring is the biggest contributor of air pollution in the Niger delta (Edino, et a., 2010, p. 67). Gas flaring emits greenhouse gasses into the atmosphere which include methane and carbon dioxide, the major contributors of global warming. Environmentalists argue that air pollutants are highly concentrated in the Niger Delta than in the rest parts of Nigeria as a result of oil extraction. Gas flare sites produce a lot of heat, which is as high as 1,600 Celsius, making it a major contributor of thermo pollution. Moreover, areas as far as 43.8 metres away from the sites experience temperatures of close to 400 Celsius, which negatively affect the vegetation and animal life and affects ecological equilibrium (Emoyan, 2008, p. 30-34). Global warming is potentially dangerous to the sea level of the low laying coastal areas as it potentially raises the sea level. Evidence of environmental degradation of the delta include inundation on large scale, increased coastal erosion, modification of habitats as wildlife are redistributed in the area, increased intensity of high rainfall events which is associated with increased run off. Soil erosion is a major occurrence as flash floods are common in the region while ocean storm surges have been a frequent occurrence (Kadafa, p. 2012, p. 20). Combined, these effects on the environment potentially jeopardize the survival of communities l iving in the region. Gas flares have been responsible for rain water and ground water acidification, research has indicated. Evidence shows that the Niger delta has high levels concentration of volatile oxides of carbon, nitrogen and sulphur oxide which exceeding normal standards of federal environmental protection agency. Due to the increased pollution levels, water from shallowly dug wells has indicated the presence of low pH levels, a cause of acid rain. The effects of acid rain cannot be underestimated. Not only does it corrode roofing sheets of houses and commercial buildings, it also damages vegetation as well as contaminate pools, lakes and rivers which are home for fish and other marine life (Akpomuvie, 2011, p. 206). Oil mining in the Niger delta