Mcdonald’s Expands Globally While Adjusting Its Local Recipe

Overview Today, McDonalds golden arches are one of the most recognized symbols in the world, just behind the Olympic rings. While growth within the U. S. has slowed, the picture outside the U. S. has appeared brighter, until recently. However, globally, taste profiles and consumer desires are changing. McDonalds has responded to these changes by altering their basic products (when necessary) to tick off the requirements of the local trades. While not always successful, it has proven to be a winning strategy. )Identify the key elements in McDonalds global marketing strategy (GMS). In particular, how does McDonalds approach the issue of standardization? Does McDonalds think global and act local? Does it also think local and act global? The popularity of American-style hamburgers, fries, and light drinks is growing around the world. Also, the eaterys themselves offer the consumers a chance to experience for themselves a fast diet legend that provide inexpensive food, quick service, and a clean, beaten(prenominal) environment. Although global dietary preferences are converging (e. . fast food), a solid understanding of food-related cultural preferences is important for companies in the F&B industry. In umteen locations, menu items are adapted according to the customs and tastes of individual countries. McDonalds offers an ideal example of global localization. E. g. Chicken Maharaja Mac was created for Indian market local food ingredients were used in India and China, etc. With McDonalds offering of local tastes and a combination of American fare, McDonalds thinks globally (product adaption) and acts globally (standardization). E. g. tyle makeover of the McDonald restaurant at Champs Elysees. 2)Do you think government officials in developing countries such as Russia, China, and India welcome McDonalds? Do consumers in these countries welcome McDonalds? Why or why not? Despite concerns by governments and citizens in some countries about cultural imperialism, ( e. g. French said McDonalds promote globalization & industrially produced food), McDonalds and other franchises with well-known brand names are generally welcome. Such melodic phrasees provide both much-needed jobs and employee training.McDonalds does a good job of earning the hold out of local authorities and the local population by working with agricultural producers to develop local supply sources for beef, potatoes, and dairy products. And, owing to changing lifestyles around the globe, more than people are embracing the whole concept of fast food. 3)The Plan to Win initiative is built around five factors that drive McDonalds business people, products, place, price, and promotion. As a student of marketing what can you say about these factors? These five factors closely mirror the four Ps of marketing product, price, promotion, and place.For a service marketer people and physical evidence are also added to the mix. For McDonalds people and physical evidence are also important Ps of marketing. They are realizing the importance of creating a modern, streamlined environment so as to encourage customers to stay longer and spend more. Another social function they may consider is to improve the service quality to help with that. McDonalds has tried to enrich its product mix by considering What does our brand allow us to consider selling to our customers, instead of being stuck with hamburgers.